年度 | 2018 |
---|---|
全部作者 | 陳冠儒 |
論文名稱 | Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.06, 'Influencer marketing in China: Examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者) |
發表日期 | 2018-06-01 |
ISI Number | 423013 |