年度 2018
全部作者 陳冠儒
論文名稱 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.06, 'Influencer marketing in China: Examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者)
發表日期 2018-06-01
ISI Number 423013