Year 2018
Authors Kuan-Ju Chen
Paper Title Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.06, 'Influencer marketing in China: Examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者)
Date of Publication 2018-06-01
ISI Number 423013