Year | 2018 |
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Authors | Kuan-Ju Chen |
Paper Title | Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.06, 'Influencer marketing in China: Examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者) |
Date of Publication | 2018-06-01 |
ISI Number | 423013 |