Personal Journal
Year Paper Title
2023 Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, pp.Accepted.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 100396, Jun. 2023
2023 Jong Min Kim;Haoxiang Ma;Sungjun (Steven) Park*, 2023.04, 'Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers, ' Journal of Vacation Marketing, Vol.29, No.2, pp.189-205.(SSCI)(*為通訊作者), vol. 435008, Apr. 2023
2023 Shiau-Ling Guo*, 2023.03, 'The governance implication of the geographic concentration of franchise activities for franchise relationships, ' Journal of Business Research, Vol.157.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 100705, Mar. 2023
2023 傅浚映;Pei Sun*, 2023.03, 'Closing the Revolving Door: What If Board Political Connections Are Permanently Broken?, ' Journal of Management (FT 50 Journal),.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 104261, Mar. 2023
2023 Jong Min Kim;Sungjun (Steven) Park*, 2023.02, 'Does Language Shape the Mind? Linguistic Fluency and Perception of Service Quality, ' Journal of Services Marketing, Vol.37, No.1, pp.53-64.(SSCI)(*為通訊作者), vol. 440896, Feb. 2023
2023 Chen, Y.A.*;Guo, S.L.;Huang, K.F., 2023.02, 'Antecedents of Internationalization of Taiwanese SMEs: A Resource-Based View, ' International Journal of Emerging Markets,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 104921, Feb. 2023
2023 Cong-Minh Dinh;Sungjun (Steven) Park*, 2023.01, 'How to Increase Consumer Intention to Use Chatbots? An Empirical Analysis of Hedonic and Utilitarian Motivations on Social Presence and The Moderating Effects of Fear across Generations, ' Electronic Commerce Research, pp.Accepted.(SSCI)(*為通訊作者), vol. 100420, Jan. 2023
2023 傅浚映*, 2023.01, 'Customer concentration and corporate charitable donations: Evidence from China, ' Managerial and Decision Economics,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 439544, Jan. 2023
2022 Cyril Taewoong Um;Shiau-Ling Guo;Fabrice Lumineau*;Wei Shi;Ruixiang Song, 2022.12, 'The Downside of CFO Function-Based Language Incongruity, ' Academy of Management Journal, Vol.65, No.6, pp.1984-2013.(SSCI)(*為通訊作者), vol. 433457, Dec. 2022
2022 白佩玉;H.-T. Tsai*;J.-Y. Zhong, 2022.10, 'Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement, ' European Journal of Marketing, Vol.56, No.8, pp.2455-2483.(SSCI)(*為通訊作者), vol. 438324, Oct. 2022