Conference Paper
Year Paper Title
2025 Kuan-Ju Chen*;Chih-Hung Peng, 2025.07, 'Exploring the role of AI-based chatbot perspective-taking in brand transgressions, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 Chia-Wei Sun*;Kuan-Ju Chen, 2025.07, 'Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 Kuan-Ju Chen*, 2025.07, 'Developing the trans-parasocial relations scale for measuring engagement with influencer marketing, ' 2025 AMS World Marketing Congress, Academy of Marketing Science.(*為通訊作者), Jul. 2025
2025 Yi-Ting Chu*;Kuan-Ju Chen, 2025.07, 'Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2024 Rishan Adha*;Yuo-Hsien Shiau;Su-Fen Yang;Shwu-Min Horng;Badrudin Jurniawan, 2024.11, 'Sustainable Urban Energy: Weather, Air Pollution, and Efficiency (Makalot Industry-Academic Collaboration Award, Best paper award for the 3rd place), ' Proceedings of ISQM 2024, Chinese Society for Quality and National Chengchi University.(*為通訊作者), Nov. 2024
2024 Tzu-Yu Chen;Kuan-Ju Chen*, 2024.10, 'Chatbots with swear words? Examining the effects of humor and aggressiveness on consumer responses, ' 2024 Management Innovation Conference, NTU Management Review.(*為通訊作者), Oct. 2024
2024 Cong-Minh Dinh;Sungjun (Steven) Park*, 2024.08, 'Shaping Consumer Perception of Healthcare Service Robots, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Aug. 2024
2024 別蓮蒂*;Po-Han Wu;Chia-Chi (Maggie) Lee, 2024.08, 'The Environmental Self-regulation and ESG Beliefs as the Essential Supports to the Corporate ESG Conducts, ' 2024 AMA Marketing and Public Policy Conference, American Marketing Association.(*為通訊作者), Aug. 2024
2024 Tsai, W. C.;Yu, H. P.*, 2024.07, 'Unveiling the art of influence: The interplay of nonverbal cues and social skill in job interviews, ' 33rd International Congress of Psychology, International Union of Psychological Science.(*為通訊作者), Jul. 2024
2024 Wu T. Y.*;Huang J. C., 2024.07, 'Developing a Measurement Scale for Showing Vulnerability: What Benefits and Costs Are You Consider?, ' 2024 International Congress of Psychology, International Congress of Psychology.(*為通訊作者), Jul. 2024