Conference Paper

Year Paper Title
2018 Chao, C.*;Horng, S. M., 2018.05, 'CEO tenure, internal governance, and earnings management, ' European Accounting Association Annual Congress, European Accounting Association.(*為通訊作者)
2018 張家揚*;別蓮蒂;樓永堅, 2018.05, 'The effect of power structure in the NPD teams on NPD performance: The external control perspective, ' 2018 Global Marketing Conference at Tokyo, Global Alliance of Marketing & Management Associations.(*為通訊作者)
2018 Yang, P-T*;Yang, K-H;Chen, C-C;Horng, S. M., 2018.02, 'Subjective association rule mining: from point-based ranking sequence to interval-based temporal sequence, '.(*為通訊作者)
2017 Huang, C. Y.*;Huang J. C., 2017.12, 'From teams’ transactive memory system perspective to examine the relationship between group affect tone and team creativity, ' HRM&PD 2017 Conference Proceeding, GSTF.(*為通訊作者)
2017 Bei, Lien-Ti*;Li-Keng Cheng;Wei-Chin Hsu;Yu-Shan Athena Chen, 2017.10, 'The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者)
2017 傅浚映*;Yuri Mishina;Paola Criscuolo;Mike Wright, 2017.10, 'Going along or going alone: How director dissents impact their career outcomes, ' Strategic Management Society Annual Conference, Strategic Management Society.(*為通訊作者)
2017 樓永堅*;蔡佩純;曾威智, 2017.08, 'To Gamble Or Not To Gamble: Effect Of Price Discount on Consumer Behavior, ' 2017 International Academic Conference New York, Clute Institute.(*為通訊作者)
2017 白佩玉*;Bo-Hsien Tsai, 2017.08, 'Customer Participation in Online Service Contexts: An Empirical Investigation in the Online Travel Booking, ' Innovation and Sustainability in Marketing, American Marketing Association, pp.O-8~O-9.(*為通訊作者)
2017 白佩玉*;Hsien-Tung Tsai;Jun-Yu Zhong, 2017.08, 'Why Service Employees Engage in Innovation Processes: A Dual Process Model, ' Innovation and Sustainability in Marketing, American Marketing Associaition, pp.O-25~O-26.(*為通訊作者)
2017 李嘉林*, 2017.07, 'Consumer Evaluation of Co-branded Audit Firms: A Conceptual Analysis, ' Global Applied Business Research Conference, Global Research Institute for Business Academics.(*為通訊作者)