Conference Paper
Year Paper Title
2024 Xiao Wei;Yi Shin Liang;Sungjun (Steven) Park*, 2024.02, 'Embracing Green: Luxury Brands’ Advertising for Electric Vehicles, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Feb. 2024
2024 Chia-chi (Maggie) Lee;Sungjun (Steven) Park*, 2024, 'Virtual Influencers: Does Self-Image Congruence with Consumers Matter?, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), 2024
2023 Hsu, R. S.*;Gao, J.*, 2023.08, 'From under-institutionalized to self-guided liminality: The role of situational meaning-making, ' Proceedings of the Eighty-second Annual Meeting of the Academy of Management, Academy of Management.(*為通訊作者), Aug. 2023
2023 Chen, Y. C;Hsu, R. S.*, 2023.08, 'A qualitative study of high-context communicators’ engagement in voice behavior on social media, ' The 2022 American Psychological Association Conference, American Psychological Association.(*為通訊作者), Aug. 2023
2023 Fu, Jyun-Ying*;Danchi Tan;Weichieh Su, 2023.08, 'How Does Outward FDI Account for Innovation Performance? The Mediation Role of Knowledge Search, ' Academy of International Management Annual Meeting, Academy of Management.(*為通訊作者), Aug. 2023
2023 Hsu-Chu Wu*;Wei-Chi Tsai;Tian-Jyun Gong, 2023.08, 'The influences of employer brand personality and differentiation on recruitment outcomes, ' The 83rd Annual Meeting of the Academy of Management, Academy of Management.(*為通訊作者), Aug. 2023
2023 Chen, Yenn-Ru;Fu, Jyun-Ying;Weng, Chia-Hsiang*, 2023.08, 'Does Litigation Risk Change CEOs’ Tournament Incentives to Withhold Bad News?, ' American Accounting Association Annual Meeting, American Accounting Association.(*為通訊作者), Aug. 2023
2023 Yu Heng Lawrence Chiang;Chia-Yang Chang;Sungjun (Steven) Park*, 2023.07, 'The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: An Abstract, ' The 24th AMS World Marketing Congress, Academy of Marketing Science (AMS).(*為通訊作者), Jul. 2023
2023 Fu, Jyun-Ying*;Danchi Tan;Weichieh Su, 2023.07, 'How Does Outward FDI Account for Innovation Performance? The Mediation Role of Knowledge Search, ' Academy of International Business Annual Meeting, Academy of International Business.(*為通訊作者), Jul. 2023
2023 Hao-Jen (Aaron) Hsu;Sungjun (Steven) Park*, 2023.07, 'Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement, ' 2023 AMA Summer Academic Conference, American Marketing Association (AMA).(*為通訊作者), Jul. 2023