Conference Paper
Year Paper Title
2025 別蓮蒂*;Po-Han Wu;Chia-Chi (Maggie) Lee, 2025.10, 'The Effects of Primal Good World Beliefs and Just World Belief on Consumer ESG Behavior, ' Association for Consumer Research (ACR) North America Annual Conference, Association for Consumer Research.(*為通訊作者), Oct. 2025
2025 別蓮蒂*;Minh Cong Dinh;Sungjun (Steven) Park, 2025.09, 'Marketing Beyond the Human: Visual Cue Effects in Animal Endorsement, ' Paper Development Workshop, IJRM, IJRM.(*為通訊作者), Sep. 2025
2025 RONG, Yang;HSU, Yu-Wei*;CHOU, Eileen, 2025.07, 'Empowered Employees Strategically Use More Supportive Voice than Challenge the Status Quo, ' Academy of Management Annual Meeting Proceedings 2025, Academy of Management.(SSCI)(*為通訊作者), Jul. 2025
2025 Kuan-Ju Chen*;Chih-Hung Peng, 2025.07, 'Exploring the role of AI-based chatbot perspective-taking in brand transgressions, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 Chia-Wei Sun*;Kuan-Ju Chen, 2025.07, 'Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 Kuan-Ju Chen*;Jhih-Syuan (Elaine) Lin;Chia-Chi (Maggie) Lee, 2025.07, 'Developing the trans-parasocial relations scale for measuring engagement with influencer marketing, ' 2025 AMS World Marketing Congress, Academy of Marketing Science.(*為通訊作者), Jul. 2025
2025 Yi-Ting Chu*;Kuan-Ju Chen, 2025.07, 'Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 Pham, T.P.*;Lo, S.M., 2025.06, 'Exploring resilience capability as a mediator between sustainable practices and performance in supply chain management, ' EurOMA 2025, Università degli Studi di Padova, Italy.(*為通訊作者), Jun. 2025
2025 Huang, J. C.*;Pan, P. B. Y.;Kuan H. N., 2025.06, 'How Goal Orientation Relates to Job Crafting through Strengths Use and Defect Correction Behavior, ' 2025 European Academy of Management Conference, European Academy of Management.(*為通訊作者), Jun. 2025
2025 Wu, T. Y.*;Huang J. C., 2025.06, 'What Influences Whether You Show Vulnerability? Exploring the Antecedents and Consequences of Perceived Benefits and Costs of Showing Vulnerability, ' 2025 European Academy of Management Conference, European Academy of Management.(*為通訊作者), Jun. 2025