| Year | 2023 |
|---|---|
| Authors | Sungjun (Steven) Park |
| Paper Title | Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*為通訊作者) |
| Vol.No | 100396 |
| Date of Publication | 2023-06-01 |
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