年度	2023
全部作者	朴星俊
論文名稱	Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*為通訊作者)
卷數	100396
發表日期	2023-06-01