Sungjun (Steven) Park
Full-time
Job Title Assistant Professor
Name Sungjun (Steven) Park
Email park@nccu.edu.tw
Research Expertise Marketing Strategy, Digital Marketing, Tourism Marketing
Teaching Field Marketing Management, Marketing Research
Year Paper Title
2020 Sungjun (Steven) Park*;Byungho Park*, 2020.06, 'Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?, ' Journal of Advertising Research, pp.Forthcoming.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 425429
2019 Byungho Park;Hyeseung Chang;Sungjun (Steven) Park*, 2019.05, 'Adoption of digital devices for children education: Korean case, ' Telematics and Informatics, Vol.38, pp.247~256.(SSCI)(*為通訊作者), 423434
2018 Heejung Lee;Hyeseung Chang;Sungjun (Steven) Park*, 2018.08, 'A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships, ' Journal of Product Research, Vol.36, No.4, pp.71-77.(韓語(文))(*為通訊作者), 423435
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者), 423439
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韓語(文))(*為通訊作者), 423440
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*為通訊作者), 423441
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韓語(文))(*為通訊作者), 423443
Project Category Year Project Title Participartor Job Title Period Unit
MOST Projects 108 消費者採用人工智能服務機器人之模式:跨產業與跨國(台灣VS韓國)之研究 PARK SUNG JUN Principal Investigator 2019.10 ~ 2020.09 Ministry of Science and Technology
Degree Duration
Ph.D. 2014.02 ~ 2018.02
Master 2012.02 ~ 2014.02
Bachelor 2008.03 ~ 2012.02
Experience Category Organization Title Department Job Title
Current NATIONAL CHENGCHI UNIVERSITY 企業管理學系 助理教授
Experience Samsung Electronics Marketing Strategy Senior Professional
Experience Ewha Womans University, Seoul, Korea NATIONAL CHENGCHI UNIVERSITY Lecturer