| Job Title | Associate Professor |
|---|---|
| Name | Sungjun (Steven) Park |
| Office Tel No. | 66350 |
| Research Expertise | Advertising, Digital Marketing |
| Teaching Field | Marketing Management, Digital Marketing, Marketing Research, Research Methods, and Business Ethics |
| Year | Book Title |
|---|---|
| 2022 | Sungjun (Steven) Park;Heejung Lee*, 2022.12, 'A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West, ' ROYAL ORCHID INTERNATIONAL.(*為通訊作者), 100398, Dec. 2022 |
| 2022 | Dinh, CM., Park, S.S.*, 2022.06, 'Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic, ' Advances in Digital Marketing and eCommerce, Springer, Cham, pp.27-35.(*為通訊作者), 440255, Jun. 2022 |
| Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|---|
| MOST Projects | 112 | 人工智慧（AI）在行銷上的應用：沉浸式科技、元宇宙和AI虛擬網紅(3/3) | PARK SUNG JUN | Principal Investigator | 2025.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 113 | 文化旅遊在元宇宙中：從台灣到韓國 | PARK SUNG JUN | Principal Investigator | 2024.08 ~ 2025.07 | National Science and Technology Council |
| MOST Projects | 112 | 人工智慧（AI）在行銷上的應用：沉浸式科技、元宇宙和AI虛擬網紅(2/3) | PARK SUNG JUN | Principal Investigator | 2024.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 112 | 人工智慧（AI）在行銷上的應用：沉浸式科技、元宇宙和AI虛擬網紅(1/3) | PARK SUNG JUN | Principal Investigator | 2023.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 109 | 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(3/3) | PARK SUNG JUN | Principal Investigator | 2022.08 ~ 2024.06 | National Science and Technology Council |
| MOST Projects | 109 | 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(2/3) | PARK SUNG JUN | Principal Investigator | 2021.08 ~ 2024.06 | National Science and Technology Council |
| MOST Projects | 109 | 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(1/3) | PARK SUNG JUN | Principal Investigator | 2020.08 ~ 2024.06 | National Science and Technology Council |
| MOST Projects | 108 | 消費者採用人工智能服務機器人之模式：跨產業與跨國(台灣VS韓國)之研究 | PARK SUNG JUN | Principal Investigator | 2019.10 ~ 2021.08 | National Science and Technology Council |
| Country | School Name | Department | Degree | Duration |
|---|---|---|---|---|
| KOREA, REPUBLIC OF | 韓國科學技術院 | Management Engineering | 博士 | 2014.02 ~ 2018.02 |
| 韓國科學技術院 | Management Engineering | 碩士 | 2012.02 ~ 2014.02 | |
| 成均館大學 | Global Business | 學士 | 2008.03 ~ 2012.02 |
| Experience Category | Organization Title | Department | Job Title | Duration |
|---|---|---|---|---|
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 2023.08 ~ 2025.08 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 助理教授 | 2019.08 ~ 2023.08 |
| Experience | Samsung Electronics | Marketing Strategy | Senior Professional | 2018.03 ~ 2019.07 |
| Experience | Ewha Womans University, Seoul, Korea | Lecturer | 2015.09 ~ 2015.12 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| Outside School | 112 | Runner-up for Best Paper Award | American Marketing Association (AMA) HigherEd SIG Winter AMA 2024 |
| Inside School | 111 | 學士班英語專業績優課程 | 國際合作事務處 |
| Outside School | 110 | 指導大專學生研究計畫榮獲研究創作獎 | 科技部 |
| Inside School | 110 | 學士班英語專業績優課程 | 國際合作事務處 |
| Inside School | 109 | 學士班英語專業績優課程 (Marketing Research) | 國際合作事務處 |
| Inside School | 109 | 學士班英語專業績優課程 | 國際合作事務處 |
| Inside School | 109 | 教學特優獎教師 | 商學院 |
| Inside School | 108 | 學士班英語專業績優課程 (Marketing Research) | 國際合作事務處 |
| Inside School | 108 | 學士班英語專業績優課程 (Marketing Management) | 國際合作事務處 |
