
Job Title | Assistant Professor |
---|---|
Name | Sungjun (Steven) Park |
park@nccu.edu.tw | |
Office Tel No. | 66350 |
Research Expertise | Marketing Strategy, Digital Marketing, Tourism Marketing |
Teaching Field | Marketing Management, Marketing Research |
- Personal Journal
- Personal Conference
- Personal Book
- Personal Project
- Diploma
- Experience
- Personal Honor
Year | Book Title |
---|---|
2022 | Sungjun (Steven) Park;Heejung Lee*, 2022.12, 'A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West, ' ROYAL ORCHID INTERNATIONAL.(*為通訊作者), 100398, Dec. 2022 |
2022 | Dinh, CM., Park, S.S.*, 2022.06, 'Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic, ' Advances in Digital Marketing and eCommerce, Springer, Cham, pp.27-35.(*為通訊作者), 440255, Jun. 2022 |
Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
---|---|---|---|---|---|---|
MOST Projects | 112 | 人工智慧(AI)在行銷上的應用:沉浸式科技、元宇宙和AI虛擬網紅(3/3) | PARK SUNG JUN | Principal Investigator | 2025.08 ~ 2026.07 | Ministry of Science and Technology |
MOST Projects | 112 | 人工智慧(AI)在行銷上的應用:沉浸式科技、元宇宙和AI虛擬網紅(2/3) | PARK SUNG JUN | Principal Investigator | 2024.08 ~ 2026.07 | Ministry of Science and Technology |
MOST Projects | 112 | 人工智慧(AI)在行銷上的應用:沉浸式科技、元宇宙和AI虛擬網紅(1/3) | PARK SUNG JUN | Principal Investigator | 2023.08 ~ 2026.07 | Ministry of Science and Technology |
MOST Projects | 109 | 關於行動行銷需要知道的事情:從微觀、中觀和宏觀的角度來看(3/3) | PARK SUNG JUN | Principal Investigator | 2022.08 ~ 2024.06 | Ministry of Science and Technology |
MOST Projects | 109 | 關於行動行銷需要知道的事情:從微觀、中觀和宏觀的角度來看(2/3) | PARK SUNG JUN | Principal Investigator | 2021.08 ~ 2024.06 | Ministry of Science and Technology |
MOST Projects | 109 | 關於行動行銷需要知道的事情:從微觀、中觀和宏觀的角度來看(1/3) | PARK SUNG JUN | Principal Investigator | 2020.08 ~ 2024.06 | Ministry of Science and Technology |
MOST Projects | 108 | 消費者採用人工智能服務機器人之模式:跨產業與跨國(台灣VS韓國)之研究 | PARK SUNG JUN | Principal Investigator | 2019.10 ~ 2021.08 | Ministry of Science and Technology |
Country | Duration |
---|---|
KOREA, REPUBLIC OF | 2014.02 ~ 2018.02 |
2012.02 ~ 2014.02 | |
2008.03 ~ 2012.02 |
Experience Category | Organization Title | Department | Job Title | Duration |
---|---|---|---|---|
Current | NATIONAL CHENGCHI UNIVERSITY | 企業管理學系 | 助理教授 | 2019.08 ~ Up to today |
Experience | Samsung Electronics | Senior Professional | 2018.03 ~ 2019.07 | |
Experience | Ewha Womans University, Seoul, Korea | Lecturer | 2015.09 ~ 2015.12 |
Honor Category | Year | Award Name | Awarding Unit |
---|---|---|---|
Outside School | 110 | 指導大專學生研究計畫榮獲研究創作獎 | 科技部 |
Inside School | 110 | 學士班英語專業績優課程 | 國際合作事務處 |
Inside School | 109 | 學士班英語專業績優課程 (Marketing Research) | 國際合作事務處 |
Inside School | 109 | 學士班英語專業績優課程 | 國際合作事務處 |
Inside School | 109 | 教學特優獎教師 | 商學院 |
Inside School | 108 | 學士班英語專業績優課程 (Marketing Research) | 國際合作事務處 |
Inside School | 108 | 學士班英語專業績優課程 (Marketing Management) | 國際合作事務處 |