Sungjun (Steven) Park
Job Title Assistant Professor
Name Sungjun (Steven) Park
Office Tel No. 66350
Research Expertise Marketing Strategy, Digital Marketing, Tourism Marketing
Teaching Field Marketing Management, Marketing Research
Year Paper Title
2020 Sungjun (Steven) Park;Byungho Park*, 2020.01, 'Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?, ' Journal of Advertising Research, pp.Forthcoming.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 425429
2019 Geun-Jung Kim;Sungjun (Steven) Park;Hee-Jung Lee*, 2019.12, 'Identifying the Role of Fun and Data Security on Intention to use Incheon Airport's AI Service Robot, ' Korea Logistics Review, Vol.29, No.6, pp.25-36.(KCI)(韓語(文))(*為通訊作者), 426325
2019 Byungho Park;Hyeseung Chang;Sungjun (Steven) Park*, 2019.05, 'Adoption of digital devices for children education: Korean case, ' Telematics and Informatics, Vol.38, pp.247~256.(SSCI)(*為通訊作者), 423434
2018 Heejung Lee;Hyeseung Chang;Sungjun (Steven) Park*, 2018.08, 'A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships, ' Journal of Product Research, Vol.36, No.4, pp.71-77.(韓語(文))(*為通訊作者), 423435
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韓語(文))(*為通訊作者), 423440
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者), 423439
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*為通訊作者), 423441
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韓語(文))(*為通訊作者), 423443
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 108 消費者採用人工智能服務機器人之模式:跨產業與跨國(台灣VS韓國)之研究 PARK SUNG JUN Principal Investigator 2019.10 ~ 2020.09 Ministry of Science and Technology
Country Degree Duration
KOREA, REPUBLIC OF Ph.D. 2014.02 ~ 2018.02
KOREA, REPUBLIC OF Ph.D. 2014.02 ~ 2018.02
Master 2012.02 ~ 2014.02
Bachelor 2008.03 ~ 2012.02
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 企業管理學系 助理教授 2019.08 ~ Up to today
Experience Samsung Electronics Marketing Strategy Senior Professional 2018.03 ~ 2019.07
Experience Ewha Womans University, Seoul, Korea NATIONAL CHENGCHI UNIVERSITY Lecturer 2015.09 ~ 2015.12