Year	2015
Authors	YUNG-CHIEN LOU
Paper Title	Joseph W. Chang*;Yuhuang Zheng;Yung-Chien Lou, 2015.05, 'BRAND CHARACTERISTICS AND EXTENSION FEEDBACK EFFECTS, ' 12th Marketing Dynamic Conference, Tsinghua School of Economics and Management.(*為通訊作者)
Date of Publication	2015-05-01
ISI Number	407619