YUNG-CHIEN LOU
Job Title Professor
Name YUNG-CHIEN LOU
Email
Office Tel No. 81217
Research Expertise Consumer behavior Non-Profit Marketing, Pricing and Promotion Strategy
Teaching Field Research Methodology for Marketing Marketing Management, Seminar in Marketing Management Entrepreneurship and Innovation Management Cases on Mergers and Acquisitions
Address Department of Business Administration, National ChengChi University NO.64, Sec.2,ZhiNan Rd., Wenshan District, Taipei City 11605,Taiwan (R.O.C)
Year Paper Title
2017 黃增隆*;別蓮蒂;樓永堅, 2017.12, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 管理學報, Vol.34, No.4, pp.497-528.(TSSCI)(*為通訊作者), vol. 417555, Dec. 2017
2016 蔡佩純*;林智偉;樓永堅, 2016.10, '來源國形象對消費者態度與行為影響之後設分析研究, ' 行銷科學學報, Vol.12, No.2, pp.141-164.(*為通訊作者), vol. 409241, Oct. 2016
2016 樓永堅*;曾威智, 2016.06, '以後設分析法探討科技接受模式之研究, ' 科技管理學刊, Vol.21, No.2, pp.1-28.(TSSCI)(*為通訊作者), vol. 413241, Jun. 2016
2014 蔡孟君*;樓永堅;別蓮蒂;Kent B. Monroe, 2014.03, 'Position matters when we stand together: a linguistic perspective on composite brand extensions, ' Journal of the Academy of Marketing Science, Vol.Volume 42, No.Issue 6, pp.680-701.(SSCI)(*為通訊作者), vol. 403362, Mar. 2014
2009 曾忠蕙*;樓永堅;別蓮蒂, 2009.04, '贈品促銷深度對贈品組合評價影響之研究, ' 臺大管理論叢, Vol.19, No.1, pp.95-126.(TSSCI)(*為通訊作者), vol. 287582, Apr. 2009
2008 樓永堅;張愛華;魏聖忠*;孫國寧, 2008, 'A case study of customer capital management in Taiwan’s financial industry, ' International Journal of Learning and Intellectual Capital, Vol.5, No.3, pp.332-347.(*為通訊作者), vol. 290600, 2008
1999 樓永堅, 1999, '問題次序的訪答效應之初探, ' 調查研究, Vol.00, No.07, pp.35-58., vol. 143262, 1999
1999 樓永堅, 1999, '非營利組織行銷:表演藝術團體之探索性研究, ' 中國行政, No.65., vol. 143256, 1999
1998 樓永堅, 1998.02, 'A Selective Review of Innovation Process Research --- A Metatheoretic Approach, ' The Chinese Journal of Administration, No.63, pp.53-73., vol. 135700, Feb. 1998
1996 Moonkyu Lee;樓永堅, 1996, 'Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations, ' Journal of Applied Business Research, Vol.12, No.1, pp.21-29., vol. 119269, 1996
1995 樓永堅, 1995.06, 'An Application of Item Response to Consumer Judgment, ' PROCEEDINGS OF THE SEVENTH BI-ANNUAL WORLD MARKETING CONGRESS, No.7, pp.112-116., vol. 119274, Jun. 1995
1995 樓永堅, 1995.06, 'A Categorization Approach to Market Segmentation, ' The Journal of National Chengchi University, No.70, pp.329-342., vol. 119270, Jun. 1995
1986 樓永堅, 1986.02, '研究發展績效之衡量與分析, ' 工業技術, No.140, pp.13-20., vol. 119273, Feb. 1986
Year Paper Title
2024 Joseph C. Chang;樓永堅, 2024.02, 'Brand Diversity and Similarity Effects on Brand Perceptions, ' 2024 AMA Winter Academic Conference, American Marketing Conference., Feb. 2024
2020 樓永堅*;曾威智, 2020.10, 'Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations, ' Advances in Consumer Research, Association for Consumer Research, pp.NA.(*為通訊作者), Oct. 2020
2019 樓永堅*;曾威智, 2019.10, 'Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation, ' ACR 2019, Association for Consumer Research.(*為通訊作者), Oct. 2019
2019 樓永堅*;蔡佩純, 2019.08, 'TO GAMBLE OR NOT TO GAMBLE: HOW THE DISCLOSURE OF THE WINNING ODDS MODERATES THE GAMBLED PRICE DISCOUNT ON CONSUMERS’ INTERNAL REFERENCE PRICE, ' 2019 AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者), Aug. 2019
2019 Joseph W. Chang*;Kai-Yu Wang;Yung-Chien Lou, 2019.05, 'Variability of Brands: Perspectives of Perceived Entitativity, ' 2019 AMS Annual Conference, Academy of Marketing Science.(*為通訊作者), May. 2019
2018 張家揚*;別蓮蒂;樓永堅, 2018.05, 'The effect of power structure in the NPD teams on NPD performance: The external control perspective, ' 2018 Global Marketing Conference at Tokyo, Global Alliance of Marketing & Management Associations.(*為通訊作者), May. 2018
2017 樓永堅*;蔡佩純;曾威智, 2017.08, 'To Gamble Or Not To Gamble: Effect Of Price Discount on Consumer Behavior, ' 2017 International Academic Conference New York, Clute Institute.(*為通訊作者), Aug. 2017
2016 樓永堅*;劉恁宣;蔡佩純, 2016.11, '促銷語意差異對消費者購買意願之影響, ' 第15屆管理新思維國際研討會, 國立台灣科技大學.(*為通訊作者), Nov. 2016
2015 Joseph W. Chang*;Yuhuang Zheng;Yung-Chien Lou, 2015.05, 'BRAND CHARACTERISTICS AND EXTENSION FEEDBACK EFFECTS, ' 12th Marketing Dynamic Conference, Tsinghua School of Economics and Management.(*為通訊作者), May. 2015
2013 Joseph W. Chang*;樓永堅;You Lin, 2013.08, 'DISPROPORTIONATE POSITIVITY AND NEGATIVITY BIASES OF BRAND EXTENSION INFORMATION, ' Advances for Consumer Research, Association for Consumer Research.(*為通訊作者), Aug. 2013
2011 蔡孟君*;Kent B. Monroe;樓永堅;別蓮蒂, 2011.08, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' 2011 AMA Summer Educators'' Conference, American Marketing Association.(*為通訊作者), Aug. 2011
2009 樓永堅;Meng-Chun Tsai;Dolly Chang, 2009.07, 'Price-Quality Relationships in the Taiwan Market, ' Proceedings of the 17th Annual Conference on Pacific Basin Finance, Economics, Accounting And Management, and the 3rd International Conference on Business in Asia (iCBA), The School of Business, University of the Thai Chamber of Commerce.(NA), Jul. 2009
2002 樓永堅;Shih-Fen S. Chen, 2002, 'Order Effects on Social Attitude in An Eastern Culture: Implication for Cross-Cultural Consumer Research, '., 2002
1999 樓永堅, 1999.08, 'Robustness of Multidimensional Item Response Theory to Context Effects, ' American Marketing Association Summer Educator''s Conference., Aug. 1999
1999 樓永堅, 1999, '顧客或學生?博物館觀眾的觀賞行為分析, ' 新世紀，新方向－博物館行銷研討會論文集, 國立歷史博物館., 1999
1998 樓永堅, 1998, 'The Impact of Winning an Award and Country of Origin on Product Evaluation-The Moderating Role of Involvement, ' Asia Pacific Advances in Consumer Research, Association for Consumer Reasearch., 1998
1998 樓永堅, 1998, '非營利組織行銷:表演藝術團體之探索性研究, ' 非營利組織之經營管理與社會角色論文集, 國立中山大學., 1998
1997 樓永堅, 1997, 'The Impact of Self-Definition and Gender on Symbolic Consumpion - A Taiwanese Perspective, ' Sixth Symposium on Cross - Cultural Consumer and Business Studies., 1997
1997 樓永堅;顏智傑;韓劍威;陳立中;鍾禮華, 1997, '台灣專業服務業行銷之研究-以工程專業服務之需求面分析, ' 第三屆服務管理研討會, 政治大學., 1997
1997 樓永堅, 1997, '美格科技, ' 台灣產品形象研究論文獎暨論文發表會, 中華民國管理科學學會., 1997
1997 樓永堅, 1997, '華人溝通型態對調查訪問之影響, ' 97"華夏文化與現代管理"國際學術研討會, 香港城市大學., 1997
1996 樓永堅, 1996.10, '國內企業合作之現況及展望, ' 第五屆產業管理研討會, 國立台灣大學., Oct. 1996
1996 樓永堅;白明勝, 1996, '認知型態及文化差異對廣告說服力之影響, ' 第二屆服務業管理研討會, 國立政治大學企管系., 1996
1996 樓永堅;林聖岳;楊維楷, 1996, '高科技產品之行銷-消費者觀點之初探, ' 1996中華民國科技管理研討會., 1996
1996 樓永堅, 1996, '我國企業之合作現況及展望, ' 第五屆產業管理研討會, 國立台灣大學., 1996
1996 吳思華;樓永堅, 1996, '我國企業之合作現況及展望, ' 第五屆產業管理研討會., 1996
1996 樓永堅;林聖岳, 1996, '高科技產品之行銷--消費者觀點之初探, ' 1996中華民國科技管理研討會, 政治大學., 1996
1995 樓永堅, 1995.03, '零售業的促銷策略:以服飾業為例, ' 第一屆服務業管理研討會, 政大企管系., Mar. 1995
1995 樓永堅, 1995, '管理推廣教育之滿意度研究:以政大商學院研究所學分班為例, ' 第七屆中華民國管理教育研討會, 國立成功大學., 1995
1995 樓永堅, 1995, 'An Application of Item Response Theory to Consumer Judgment, ' The Seventh Bi-Annual World Marketing Congress., 1995
1994 樓永堅, 1994, '新林科技股份有限公司, ' 台灣中小企業之發展個案研究暨論文發表會., 1994
Year Book Title
2021 樓永堅*, 2021.01, '併購:企業成長的關鍵, ' 企業併購:理論與實務, 元照出版有限公司, pp.9-19.(*為通訊作者), 432806, Jan. 2021
2017 樓永堅*;曾威智, 2017.12, '大成與頂新之個案分析, ' 食尚品衛:台灣食品產業的發展, 巨流圖書股份有限公司, pp.161-195.(*為通訊作者), 419410, Dec. 2017
1999 樓永堅, 1999, '價格尾數的符碼式意義之研究－奇數定價之分析, ' 價格尾數的符碼式意義之研究－奇數定價之分析, 華泰文化事業股份有限公司., 158999, 1999
1998 Shih-Fen S.Chen*;Kent B.Monroe;樓永堅, 1998, 'The Effects of Framing Price Promotion Messages on consumers'' Perceptions and Purchase Intention, '.(*為通訊作者), 143264, 1998
1996 樓永堅, 1996.09, '第十三章(促銷), ' 麥田出版公司., 133991, Sep. 1996
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 110 禍延子孫？母公司犯錯，子公司回應策略與抵制行為之研究 LOU YUNG-CHIEN Principal Investigator 2021.08 ~ 2022.12 National Science and Technology Council
MOST Projects 107 父債子還？相似性、替代性及廠商回應策略對消費者抵制母子公司之研究(3/3) LOU YUNG-CHIEN Principal Investigator 2020.08 ~ 2021.07 National Science and Technology Council
MOST Projects 107 父債子還？相似性、替代性及廠商回應策略對消費者抵制母子公司之研究(2/3) LOU YUNG-CHIEN Principal Investigator 2019.08 ~ 2021.07 National Science and Technology Council
MOST Projects 107 父債子還？相似性、替代性及廠商回應策略對消費者抵制母子公司之研究(1/3) LOU YUNG-CHIEN Principal Investigator 2018.08 ~ 2021.07 National Science and Technology Council
MOST Projects 105 博弈型價格促銷之研究：心理機制、消費者認知及購買行為(2/2) LOU YUNG-CHIEN,LOU YUNG-CHIEN Principal Investigator 2017.08 ~ 2019.01 National Science and Technology Council
MOST Projects 105 博弈型價格促銷之研究：心理機制、消費者認知及購買行為(1/2) LOU YUNG-CHIEN Principal Investigator 2016.08 ~ 2019.01 National Science and Technology Council
Other Projects 104 104學年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 LOU YUNG-CHIEN Principal Investigator 2015.08 ~ 2016.07 Ministry of Education, Republic of China (Taiwan)
MOST Projects 104 個人特質對玷汙廣告代言人及品牌認知的影響: 性格傾向、道德傾向及自我定位之研究 LOU YUNG-CHIEN Principal Investigator 2015.08 ~ 2016.07 National Science and Technology Council
Other Projects 103 創薪大使班專案-創薪工作坊&創薪見學遊 LOU YUNG-CHIEN,YUAN SOE-TSYR Principal Investigator 2014.12 ~ 2015.07
Other Projects 103 103學年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 LOU YUNG-CHIEN Principal Investigator 2014.08 ~ 2015.07 Ministry of Education, Republic of China (Taiwan)
Other Projects 103 社區建設研習班 LOU YUNG-CHIEN Principal Investigator 2014.06 ~ 2014.08
Other Projects 103 英文寫作課程 LOU YUNG-CHIEN Principal Investigator 2014.05 ~ 2014.07
Other Projects 103 103年度部屬培育與團隊運作領導課程 LOU YUNG-CHIEN Principal Investigator 2014.05 ~ 2014.06
Other Projects 103 自由經濟示範區推動教育創新論壇 LOU YUNG-CHIEN Principal Investigator 2014.02 ~ 2014.03 Ministry of Education, Republic of China (Taiwan)
Other Projects 103 跨領域科技管理與智財運用國際人才培訓計畫 WU FENG-SHANG,CHIU YI-CHIA,LOU YUNG-CHIEN,WEN CHAO-TUNG 2014.01 ~ 2014.12
Other Projects 102 華人藝文消費市場趨勢-心靈饗宴的消費價值研究 LOU YUNG-CHIEN Principal Investigator 2013.12 ~ 2014.10
Other Projects 102 103年度各項訓練業務委外辦理採購案 YUAN SOE-TSYR,LOU YUNG-CHIEN Principal Investigator 2013.12 ~ 2014.12
Other Projects 102 第六屆廉潔文化論壇 LOU YUNG-CHIEN Principal Investigator 2013.11 ~ 2014.01
Other Projects 102 102年度國立暨私立高級中學學校教師行政救濟業務研討會 LOU YUNG-CHIEN Principal Investigator 2013.10 ~ 2013.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 102 司法院大法官102年度學術研討會：大法官審理案件制度的回顧與前瞻 LOU YUNG-CHIEN Principal Investigator 2013.09 ~ 2013.12
Other Projects 102 102年度政府採購法專業人員基礎訓練班委外服務案 LOU YUNG-CHIEN Principal Investigator 2013.09 ~ 2013.12
Other Projects 102 102學年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 LOU YUNG-CHIEN Principal Investigator 2013.08 ~ 2014.07 Ministry of Education, Republic of China (Taiwan)
Other Projects 102 102年度兩岸法律事務人才法制研習班（專題班） LOU YUNG-CHIEN Principal Investigator 2013.06 ~ 2013.10
Other Projects 102 102年度公務英、日語訓練班採購案 LOU YUNG-CHIEN Principal Investigator 2013.05 ~ 2013.11
Other Projects 102 騎士堡顧客調查研究計畫 LOU YUNG-CHIEN Principal Investigator 2013.05 ~ 2013.11
Other Projects 102 102年教育部暨所轄專科以上學校申評會主席聯席會議採購案 LOU YUNG-CHIEN Principal Investigator 2013.04 ~ 2013.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 102 中鋼集團高階主管管理研習班 LOU YUNG-CHIEN Principal Investigator 2013.03 ~ 2013.12
Other Projects 102 品牌台灣發展計畫（第二期） LOU YUNG-CHIEN Principal Investigator 2013.01 ~ 2013.12
Other Projects 102 102年度委託國內大專院校研究所辦理公務人員法律研究碩士學分班委託專業服務 LOU YUNG-CHIEN Principal Investigator 2013.01 ~ 2015.02
Other Projects 102 102年度各項公務人員考試錄取人員訓練及升官等訓練業務委外採購案 LOU YUNG-CHIEN Principal Investigator 2013.01 ~ 2013.12
Other Projects 101 高等教育評鑑論壇 LOU YUNG-CHIEN Principal Investigator 2012.12 ~ 2013.10 Ministry of Education, Republic of China (Taiwan)
Other Projects 101 「2012客服產業調查」研究計畫 LOU YUNG-CHIEN Principal Investigator 2012.11 ~ 2013.05
Other Projects 101 101年度大法官學術研討會勞務採購案 LOU YUNG-CHIEN Principal Investigator 2012.09 ~ 2012.12
Other Projects 101 教育部101年度聘任、教育資格審查暨申訴業務實務研討會(北區) LOU YUNG-CHIEN Principal Investigator 2012.09 ~ 2012.10 Ministry of Education, Republic of China (Taiwan)
Other Projects 101 中高階文官核心能力卓越班-決策與領導課程 LOU YUNG-CHIEN Principal Investigator 2012.09 ~ 2012.10
Other Projects 101 101年度政府採購法專業人員基礎訓練班委外服務案 LOU YUNG-CHIEN Principal Investigator 2012.08 ~ 2012.12
Other Projects 101 「財務管理」內訓課程 LOU YUNG-CHIEN Principal Investigator 2012.08 ~ 2013.01
Other Projects 101 101年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 LOU YUNG-CHIEN Principal Investigator 2012.08 ~ 2013.07 Ministry of Education, Republic of China (Taiwan)
Other Projects 101 100年度公務英、日語訓練班採購案 LOU YUNG-CHIEN Principal Investigator 2012.04 ~ 2012.12
Other Projects 101 101-1年度各項公務人員考試錄取人員訓練及升官等訓練業務委外採購案 LOU YUNG-CHIEN Principal Investigator 2012.04 ~ 2012.12
Other Projects 101 101年度「服務品質與品牌策略課程」 LOU YUNG-CHIEN Principal Investigator 2012.03 ~ 2012.03
Other Projects 101 101年度各項公務人員考試錄取人員訓練及升官等訓練業務委外採購案 LOU YUNG-CHIEN Principal Investigator 2012.01 ~ 2012.12
Other Projects 100 教師專業自主與學生權利保障系列研討會 LOU YUNG-CHIEN Principal Investigator 2011.11 ~ 2011.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 100 學生救濟權益之變革與因應研討會 LOU YUNG-CHIEN Principal Investigator 2011.09 ~ 2011.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 100 教育部100年度行政救濟專題研討會及座談會 LOU YUNG-CHIEN Principal Investigator 2011.09 ~ 2011.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 100 100年度大法官學術研討會勞務採購案 LOU YUNG-CHIEN Principal Investigator 2011.08 ~ 2011.12
Other Projects 100 管理及專業職能訓練課程 LOU YUNG-CHIEN Principal Investigator 2011.08 ~ 2011.12
Other Projects 100 輔導與撰寫事業營運規劃書 LOU YUNG-CHIEN Principal Investigator 2011.07 ~ 2011.11
Other Projects 100 推動大專校院成為區域創新創業平臺－先期規劃研究案 LOU YUNG-CHIEN Principal Investigator 2011.07 ~ 2012.02 Ministry of Education, Republic of China (Taiwan)
Other Projects 100 99學年度春暉專案績優選拔 LOU YUNG-CHIEN Principal Investigator 2011.07 ~ 2011.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 100 行銷溝通課程 LOU YUNG-CHIEN Principal Investigator 2011.05 ~ 2011.11
Other Projects 100 100年度教育部暨所轄專科以上學校申評會主席聯誼會議 LOU YUNG-CHIEN Principal Investigator 2011.04 ~ 2011.05 Ministry of Education, Republic of China (Taiwan)
Other Projects 100 100年度公務英、日語訓練班 LOU YUNG-CHIEN Principal Investigator 2011.04 ~ 2011.11
Other Projects 100 2011年教師組織工會論壇 LOU YUNG-CHIEN Principal Investigator 2011.03 ~ 2011.07 Ministry of Education, Republic of China (Taiwan)
Other Projects 100 經濟行政法制實務研討會 LOU YUNG-CHIEN Principal Investigator 2011.03 ~ 2011.12
Other Projects 100 建教合作國際人才培育計畫-國際企業管理碩士學分班 LOU YUNG-CHIEN Principal Investigator 2011.02 ~ 2013.01
Other Projects 100 建教合作國際人才培育計劃-國際企業管理碩士學分班 LOU YUNG-CHIEN Principal Investigator 2011.02 ~ 2013.01
Other Projects 100 100年度各項公務人員考試錄取人員訓練及升任官等訓練業務委外採購案 LOU YUNG-CHIEN Principal Investigator 2011.01 ~ 2011.12
Other Projects 99 推動數位匯流發展產官學論壇 LOU YUNG-CHIEN,LIU YU-LI Principal Investigator 2010.12 ~ 2011.03
Other Projects 99 99年度「關係建立課程」 LOU YUNG-CHIEN Principal Investigator 2010.12 ~ 2010.12
Other Projects 99 海峽兩岸經濟合作實務論壇 LOU YUNG-CHIEN Principal Investigator 2010.10 ~ 2010.12
Other Projects 99 中階主管經典管理書籍導讀課程 LOU YUNG-CHIEN Principal Investigator 2010.10 ~ 2010.11
Other Projects 99 「大法官學術研討會」勞務採購案 LOU YUNG-CHIEN Principal Investigator 2010.09 ~ 2010.12
Other Projects 99 99年度「政府採購法專業人員基礎訓練班」 LOU YUNG-CHIEN Principal Investigator 2010.09 ~ 2010.12
Other Projects 99 教育部99年度訴願救濟研討與實務座談會 LOU YUNG-CHIEN Principal Investigator 2010.09 ~ 2010.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 99 台灣經濟與企業發展史研究 CHANG YEG-MIN,LOU YUNG-CHIEN,BEI LIEN-TI,LU SHAO-LI,HSUNG RAY-MAY,WANG JENN-HWAN,WU ANNE,WEN CHAO-TUNG 2010.08 ~ 2011.01 Ministry of Education, Republic of China (Taiwan)
Other Projects 99 99年度教育事務基金會業務研習 LOU YUNG-CHIEN,LOU YUNG-CHIEN,CHIANG MIN-HSIU Principal Investigator 2010.07 ~ 2010.12 Ministry of Education, Republic of China (Taiwan)
Other Projects 99 輔導與撰寫事業營運規劃書 LOU YUNG-CHIEN Principal Investigator 2010.07 ~ 2010.11
Other Projects 99 高階管理行銷課程 LOU YUNG-CHIEN,CHEN CHAO-MING Principal Investigator 2010.07 ~ 2010.10
Other Projects 99 99年度教育部暨所屬機關學校行政人員訓練班(北區) LOU YUNG-CHIEN,CHEN CHAO-MING Principal Investigator 2010.06 ~ 2010.08 Ministry of Education, Republic of China (Taiwan)
Other Projects 99 99年度中階主管培訓專案 CHEN CHAO-MING,LOU YUNG-CHIEN Principal Investigator 2010.04 ~ 2010.12
MOST Projects 98 家族品牌延伸的互換性之研究 LOU YUNG-CHIEN Principal Investigator 2009.08 ~ 2010.12 National Science and Technology Council
Other Projects 98 輔導與撰寫「事業營運規劃書」--北區 LOU YUNG-CHIEN Principal Investigator 2009.08 ~ 2009.11
Other Projects 98 願景2025:打造台灣產業未來力整合型計畫 WU SE-HWA,CHANG PAO-FANG,YU NAI-MING,LUH HSING,CHOU LI-FANG,CHEN HSIAO-HUNG,LOU YUNG-CHIEN,CHUNG WEI-WEN,LIN LIANG-FENG,TUNG CHEN-YUAN,CHEN RU-SHOU,CHEN TZUNG-WEN,HU CHANG-YA,CHEN SHENG-CHIH,CHANG JIUNN-YIH,LIN YUAN-HUEI,CHEN WEN-LING,LU FEI-I 2009.07 ~ 2010.07
Other Projects 98 品牌力暨品牌信任計畫案 BEI LIEN-TI,LOU YUNG-CHIEN,CHENG YU-TING Principal Investigator 2009.07 ~ 2009.12
Other Projects 98 台灣品牌國際推廣-Ivey個案撰寫計畫 LOU YUNG-CHIEN,BEI LIEN-TI Principal Investigator 2009.04 ~ 2010.08
MOST Projects 96 企業併購法制檢視與個案研究（2/3) FAUNG KAI-LIN,LOU YUNG-CHIEN,LIN KUO-CHUAN 2008.08 ~ 2009.07 National Science and Technology Council
Other Projects 97 事業營運規劃書 LOU YUNG-CHIEN Principal Investigator 2008.08 ~ 2008.11
Other Projects 97 台灣品牌國際推廣-Ivey個案撰寫計畫 LOU YUNG-CHIEN,BEI LIEN-TI Principal Investigator 2008.06 ~ 2008.12
MOST Projects 96 家族品牌多樣性及其對品牌延伸影響之研究 LOU YUNG-CHIEN Principal Investigator 2007.08 ~ 2008.12 National Science and Technology Council
MOST Projects 96 企業併購法制檢視與個案研究（1/3) FAUNG KAI-LIN,LOU YUNG-CHIEN,LIN KUO-CHUAN 2007.08 ~ 2008.07 National Science and Technology Council
Other Projects 96 事業營運規劃書 LOU YUNG-CHIEN Principal Investigator 2007.08 ~ 2007.11
Other Projects 95 林鳳營品牌建立歷程 LOU YUNG-CHIEN Principal Investigator 2006.11 ~ 2007.04 Ministry of Education, Republic of China (Taiwan)
MOST Projects 95 電子行銷典範—子計畫五：消費者的網路資訊搜尋、處理與使用行為（3/3） BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN 2006.08 ~ 2007.08 National Science and Technology Council
MOST Projects 95 電子行銷典範—子計畫四：網路行銷研究之探討：建立、驗證及應用（3/3） LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI Principal Investigator 2006.08 ~ 2007.07 National Science and Technology Council
Other Projects 95 品牌發展及評鑑研究計畫案 LOU YUNG-CHIEN Principal Investigator 2006.05 ~ 2007.12 NCCU College of Commerce
Other Projects 95 A&B資源搜尋網頁計畫 LOU YUNG-CHIEN Principal Investigator 2006.01 ~ 2006.07
MOST Projects 94 電子行銷典範─子計畫五：消費者的網路資訊搜尋、處理與使用行為(2/3) BEI LIEN-TI,LOU YUNG-CHIEN,CHANG AI-HWA 2005.08 ~ 2006.07 National Science and Technology Council
MOST Projects 94 電子行銷典範─子計畫四：網路行銷研究之探討：建立、驗證及應用(2/3) LOU YUNG-CHIEN Principal Investigator 2005.08 ~ 2006.07 National Science and Technology Council
MOST Projects 94 實體性認知對家族品牌延伸的反饋效果之研究(2/2) LOU YUNG-CHIEN Principal Investigator 2005.08 ~ 2006.07 National Science and Technology Council
Other Projects 94 品牌發展及評鑑研究計畫案 LOU YUNG-CHIEN Principal Investigator 2005.05 ~ 2006.04 NCCU College of Commerce
Other Projects 94 創意學子藝術行銷創意競賽計畫 LOU YUNG-CHIEN Principal Investigator 2005.01 ~ 2005.12 Ministry of Education, Republic of China (Taiwan)
MOST Projects 93 我國學術獎項之定位及行銷策略研究 CHIOU JYH-SHEN,LOU YUNG-CHIEN 2004.08 ~ 2005.01 National Science and Technology Council
MOST Projects 93 電子行銷典範-子計畫四：網路行銷研究之探討：建立、驗證及應用(1/3) LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI Principal Investigator 2004.08 ~ 2005.07 National Science and Technology Council
Other Projects 93 大專校院藝術與設計系所人才培育計畫-傳統藝術創意教學資源中心 LOU YUNG-CHIEN Principal Investigator 2004.08 ~ 2005.07 Ministry of Education, Republic of China (Taiwan)
MOST Projects 93 實體性認知對家族品牌延伸的反饋效果之研究(1/2) LOU YUNG-CHIEN Principal Investigator 2004.08 ~ 2005.07 National Science and Technology Council
MOST Projects 93 電子行銷典範-子計畫五：消費者的網路資訊搜尋、處理與使用行為(1/3) BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN 2004.08 ~ 2005.09 National Science and Technology Council
Other Projects 93 仁寶集團知識管理建置計畫 LOU YUNG-CHIEN Principal Investigator 2004.04 ~ 2004.11
Other Projects 93 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 LOU YUNG-CHIEN,CHIOU JYH-SHEN Principal Investigator 2004.04 ~ 2004.11
Other Projects 92 大專校院藝術與設計系所人才培育計畫-策略聯盟教學資源中心-傳統藝術創新 LOU YUNG-CHIEN Principal Investigator 2003.08 ~ 2004.07 Ministry of Education, Republic of China (Taiwan)
MOST Projects 92 奇數定價對消費者行為影響之研究：消費者注意、價格處理、及購買效果（2/2） LOU YUNG-CHIEN,BEI LIEN-TI Principal Investigator 2003.08 ~ 2004.07
MOST Projects 91 奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(1/2) LOU YUNG-CHIEN,BEI LIEN-TI Principal Investigator 2002.08 ~ 2003.07 National Science and Technology Council
MOST Projects 89 奇數訂價之研究：廠商策略、消費者認知、及銷售效果（2/2） LOU YUNG-CHIEN Principal Investigator 2000.08 ~ 2002.07
MOST Projects 89 奇數訂價之研究---廠商策略、消費者認知及銷售效果(I) LOU YUNG-CHIEN Principal Investigator 1999.08 ~ 2000.07 National Science and Technology Council
MOST Projects 88 非營利組織之整合型研究---非營利組織資源取得之研究---捐款人之觀點 LOU YUNG-CHIEN Principal Investigator 1998.08 ~ 1999.07 National Science and Technology Council
MOST Projects 87 非營利組織行銷之研究---資源取得及運用之系統觀點 LOU YUNG-CHIEN Principal Investigator 1997.08 ~ 1998.07 National Science and Technology Council
Other Projects 87 公營事業民營化研討會 SU PAUL-HSIAN,LOU YUNG-CHIEN 1997.07 ~ 1998.06
MOST Projects 86 符碼式消費行為之研究 LOU YUNG-CHIEN Principal Investigator 1996.08 ~ 1997.07 National Science and Technology Council
MOST Projects 85 高科技產品特性與行銷策略之關聯 LOU YUNG-CHIEN Principal Investigator 1995.08 ~ 1996.07 National Science and Technology Council
MOST Projects 85 促銷訊息的包裝對消費者認知及決策的影響---跨國實證研究 LOU YUNG-CHIEN Principal Investigator 1995.08 ~ 1996.07 National Science and Technology Council
MOST Projects 84 認知型態及文化差異對廣告說服力之影響---跨國實證研究 LOU YUNG-CHIEN Principal Investigator 1994.08 ~ 1995.07 National Science and Technology Council
Year Research Title Publish Date Authors
2003 樓永堅, 2003.08, '奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(2/2), ' 國科會. 2003-08-01
2002 樓永堅, 2002.08, '奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(1/2), ' 國科會. 2002-08-01
2002 樓永堅, 2002.07, '奇數訂價之研究：廠商策略、消費者認知、及銷售效果(2/2), ' 國科會. 2002-07-01
2000 樓永堅, 2000.07, '奇數訂價之研究：廠商策略、消費者認知、及銷售效果(1/2), ' 國科會. 2000-07-01
2000 樓永堅, 2000.07, '非營利組織之整合型研究─非營利組織資源取得之研究--捐款人之觀點, ' 國科會. 2000-07-01
1998 樓永堅, 1998.07, '非營利組織之整合型研究─非營利組織行銷之研究 : 資源取得及運用之系統觀點, ' 國立政治大學企業管理學系. 1998-07-01
1996 樓永堅;Cornelia Droge;Sangphet Hanvanich, 1996.08, '促銷訊息的包裝對消費者認知及決策的影響, ' 國科會. 1996-08-01
1996 樓永堅;Cornelia Droge;Sangphet Hanvanich, 1996.08, '高科技產品特性與行銷策略之關聯, ' 國科會. 1996-08-01
1996 樓永堅;陳文賢, 1996, '產銷整合營運系統課程II, '.
1995 樓永堅;Cornelia Droge;Sangphet Hanvanich, 1995.08, '認知型態及文化差異對廣告說服力之影響, ' 國科會. 1995-08-01
1995 樓永堅;文賢, 1995, '產銷整合營運系統課程, '.
樓永堅, 'A Probabilistic Approach to Consumer Judgement:An Application of Item Response Theory, ' 國科會. 2024-12-01
Country School Name Department Degree Duration
U.S.A. University of Illinois at Urbana-Champaign Marketing 博士 1988.08 ~ 1993.05
TAIWAN, REPUBLIC OF CHINA 國立成功大學 工業管理(學)系 碩士 1983.09 ~ 1985.06
TAIWAN, REPUBLIC OF CHINA 國立成功大學 交通管理(科學)學系 學士 1977.09 ~ 1981.06
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2024.08 ~ 2025.08
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2023.08 ~ 2024.02
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2022.08 ~ 2023.02
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2021.08 ~ 2022.02
Experience 社團法人第三部門學會 監事 2016.10 ~ 2018.09
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2016.08 ~ 2021.02
Experience 財團法人台北市文化基金會 監事 2015.08 ~ 2019.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2015.08 ~ 2016.02
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2015.02 ~ 2015.08
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 代理組長 2014.02 ~ 2014.06
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education General Affairs Section 代理組長 2014.02 ~ 2014.06
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education General Affairs Section 組長 2013.08 ~ 2014.06
Part Time NATIONAL CHENGCHI UNIVERSITY Public and Business Administration Education Language Training Section 組長 2013.08 ~ 2014.06
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 中心主任(一級行政) 2013.08 ~ 2014.06
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 中心主任(一級行政) 2013.08 ~ 2014.06
Experience 社團法人中華民國非營利事業經營管理協會 理事長 2013.04 ~ 2017.03
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2013.01 ~ 2015.02
Part Time NATIONAL CHENGCHI UNIVERSITY Public and Business Administration Education Language Training Section 組長 2012.09 ~ 2013.07
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 組長 2012.08 ~ 2013.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Research and Consultatio 組長 2012.08 ~ 2013.07
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 主任 2012.08 ~ 2013.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 主任 2012.08 ~ 2013.07
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 代理組長 2011.08 ~ 2012.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Research and Consultatio 代理組長 2011.08 ~ 2012.07
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 主任 2011.08 ~ 2012.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 主任 2011.08 ~ 2012.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Library Resource Section 組長 2011.08 ~ 2011.12
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Library Resource Section 組長 2011.03 ~ 2011.07
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 代理組長 2010.08 ~ 2011.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Research and Consultatio 代理組長 2010.08 ~ 2011.07
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 主任 2010.08 ~ 2011.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 主任 2010.08 ~ 2011.07
Part Time NATIONAL CHENGCHI UNIVERSITY Secretariat 主任秘書 2009.08 ~ 2010.07
Part Time NATIONAL CHENGCHI UNIVERSITY Secretariat 主任秘書 2008.08 ~ 2009.07
Part Time NATIONAL CHENGCHI UNIVERSITY Secretariat 主任秘書 2007.08 ~ 2008.07
Part Time NATIONAL CHENGCHI UNIVERSITY Secretariat 主任秘書 2006.08 ~ 2007.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 系主任 2005.08 ~ 2006.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 系主任 2004.08 ~ 2005.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 系主任 2003.08 ~ 2004.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2001.08 ~ 2013.01
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 秘書 2000.02 ~ 2000.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 秘書 2000.02 ~ 2000.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 1999.08 ~ 2000.08
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 組長 1999.08 ~ 2000.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Training Section 組長 1999.08 ~ 2000.07
Part Time NATIONAL CHENGCHI UNIVERSITY Civil Service Education Center 秘書 1998.08 ~ 1999.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 秘書 1998.08 ~ 1999.01
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Research and Consultatio 組長 1998.08 ~ 1999.01
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 秘書 1997.08 ~ 1998.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Research and Consultatio 組主任 1997.08 ~ 1998.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Research and Consultatio 組主任 1996.08 ~ 1997.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education Research and Consultatio 組主任 1995.08 ~ 1996.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 副教授 1993.08 ~ 1999.08
Honor Category Year Award Name Awarding Unit
Inside School 102 資深優良教師(20年) 國立政治大學
Inside School 99 特聘教授 國立政治大學
Inside School 93 三等服務獎章 政治大學
Inside School 93 學術研究成果國際化優等研究獎 政治大學
Inside School 92 資深優良教師(10年) 國立政治大學
Inside School 92 商學院教學優良獎 商學院
Inside School 89 國科會甲種研究獎勵 科技部(國科會)
Inside School 87 國科會甲種研究獎勵 科技部(國科會)
Inside School 85 國科會甲種研究獎勵 科技部(國科會)
Inside School 84 國科會甲種研究獎勵 科技部(國科會)
Inside School 83 國科會甲種研究獎勵 科技部(國科會)