年度	2015
全部作者	樓永堅
論文名稱	Joseph W. Chang*;Yuhuang Zheng;Yung-Chien Lou, 2015.05, 'BRAND CHARACTERISTICS AND EXTENSION FEEDBACK EFFECTS, ' 12th Marketing Dynamic Conference, Tsinghua School of Economics and Management.(*為通訊作者)
發表日期	2015-05-01
ISI Number	407619