Journal Paper
Year Paper Title
1992 于卓民, 1992.11, 'Changes in Concentration of Advertising Expenditures among the Leading National Advertiser in the United States 1970-1988, '., vol. 118675, Nov. 1992
1992 于卓民, 1992.08, 'Regulating the Entry of Multinational Enterprises:Models and Practices, '., vol. 118703, Aug. 1992
1992 于卓民;Choi, S., 1992, 'Banks and the World''s Major Financial Centers, '., vol. 119310, Jan. 1992
1992 于卓民, 1992, 'International Joint Ventures:Theoretical Considerations, '., vol. 119287, Jan. 1992
1992 于卓民, 1992, 'Export Trading Companies:An American Trade Failure?, '., vol. 119288, Jan. 1992
1992 吳秉恩;李仁芳;吳思華;嚴慧玲整理, 1992, '愛麵族打開內銷路, ' 戰略生產力, No.433, pp.20-35., vol. 404733, Jan. 1992
1992 吳思華;楊晉山, 1992, '資訊不對稱與企業策略, ' 國立政治大學學報, No.65, pp.269-303., vol. 135515, Jan. 1992
1991 洪順慶, 1991.12, '感性廣告的古典制約效果, ' pp.181-199., vol. 118972, Dec. 1991
1991 許士軍;嚴奇峰, 1991.10, '談判決策行為之研究:社會交易潛在價值與經濟交易潛在價值對談判決策影響之研究, '., vol. 132533, Oct. 1991
1991 洪順慶, 1991.10, '理念行銷之分類與策略, ' 管理評論, pp.75-102., vol. 118971, Oct. 1991