年度	2020
全部作者	陳冠儒
論文名稱	Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.05, 'Examining consumers’ processing of brand personification strategies through the lens of anthropomorphism, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者)
發表日期	2020-05-01
ISI Number	427118