年度	2016
全部作者	陳冠儒
論文名稱	Kuan-Ju Chen*;Jooyoung Kim, 2016, 'Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者)
ISI Number	423018