Journal Paper
Year Paper Title
1999 洪順慶;陳振燧, 1999, '消費品品牌權益衡量表之建構─顧客基礎觀點, ' 中山管理評論, Vol.7, No.4, pp.1175-1199., vol. 153901, Jan. 1999
1999 吳思華;許總雲, 1999, '服務業中知識資源建構與維持策略之研究, ' 中華管理評論, Vol.2, No.1, pp.1-8., vol. 404727, Jan. 1999
1999 樓永堅, 1999, '問題次序的訪答效應之初探, ' 調查研究, Vol.00, No.07, pp.35-58., vol. 143262, 1999
1999 樓永堅, 1999, '非營利組織行銷:表演藝術團體之探索性研究, ' 中國行政, No.65., vol. 143256, 1999
1998 洪順慶, 1998.12, '顧客基礎的品牌權益建立之研究, ' 管理學報, Vol.15, No.4, pp.623-642., vol. A10463, Dec. 1998
1998 黃秉德, 1998.08, '企業合作下勞工權益的保障機制之實證研究--台灣企業合作經驗的分析, ' 勞動學報, No.7, pp.17-36., vol. 135733, Aug. 1998
1998 洪順慶, 1998.07, 'Market Orientation of Small-and Medium-Sized Firms in Taiwan, ' Journal of Small Business Management, Vol.36, No.3, pp.79-85., vol. A10462, Jul. 1998
1998 樓永堅, 1998.02, 'A Selective Review of Innovation Process Research --- A Metatheoretic Approach, ' The Chinese Journal of Administration, No.63, pp.53-73., vol. 135700, Feb. 1998
1998 Lin, Y.Y., 1998, 'Success factors of small- and medium-sized enterprises in Taiwan: An analysis of cases, ' Journal of Small Business Management, Vol.36, No.4, pp.43-56.(SSCI), vol. 319534, Jan. 1998
1998 Lin, Y.Y., 1998, 'The essence of empowerment: A conceptual model and a case illustration, ' Journal of Applied Management Studies, Vol.7, No.2, pp.223-238., vol. 319531, Jan. 1998