| Year | 2024 |
|---|---|
| Authors | Sungjun (Steven) Park |
| Paper Title | Sungjun (Steven) Park;Xiao Wei;Heejung Lee*, 2024.07, 'Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products, ' Journal of Consumer Behaviour, Vol.23, No.4, pp.1638-1652.(SSCI)(*為通訊作者) |
| Vol.No | 114711 |
| Date of Publication | 2024-07-01 |
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