Year | 2018 |
---|---|
Authors | Sungjun (Steven) Park |
Paper Title | Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者) |
Vol.No | 423439 |
Date of Publication | 2018-04-01 |