Year 2018
Authors Sungjun (Steven) Park
Paper Title Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者)
Vol.No 423439
Date of Publication 2018-04-01