Year	1998
Authors	SHUN-CHING HORNG
Paper Title	洪順慶, 1998.12, '顧客基礎的品牌權益建立之研究, ' 管理學報, Vol.15, No.4, pp.623-642.
Vol.No	A10463
Date of Publication	1998-12-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/10199