Translation missing: zh_tw.personal_journal.year	1998
Translation missing: zh_tw.personal_journal.authors	洪順慶
Translation missing: zh_tw.personal_journal.paper_title	洪順慶, 1998.12, '顧客基礎的品牌權益建立之研究, ' 管理學報, Vol.15, No.4, pp.623-642.
Translation missing: zh_tw.personal_journal.vol_no	A10463
Translation missing: zh_tw.personal_journal.publication_date	1998-12-01
Translation missing: zh_tw.personal_journal.url	http://nccur.lib.nccu.edu.tw/handle/140.119/10199