Year	2012
Authors	PEI-YU PAI
Paper Title	H.T. Tsai;白佩玉*, 2012, 'Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management, ' Information & Management, Vol.49, No.2, pp.111-117.(SSCI)(*為通訊作者)
Vol.No	362796
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/61726