Conference Paper
Year Paper Title
2017 黃增隆*;別蓮蒂;樓永堅, 2017.06, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017
2017 別蓮蒂*;成力庚, 2017.06, '主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017
2017 Shiau-Ling Guo*, 2017.01, 'The Origins of Complex Dispute Resolution Provisions, ' Academy of Management Best Paper Proceedings, Academy of Management.(*為通訊作者), Jan. 2017
2017 Shiau-Ling Guo*;Fabrice Lumineau, 2017.01, 'An Asymmetric View of Franchise Contracts, ' Academy of Management Proceedings, Academy of Management.(*為通訊作者), Jan. 2017
2017 Lin, C. Y.Y.*, 2017, 'Chair – Session 2.3.7, Human resource management, Global strategy, and firm performance, ' AIB 2017 Annual Conference, AIB.(*為通訊作者), Jan. 2017
2017 Lin, C.Y.Y.*, 2017, 'Social Innovation and the Future of Social Change, ' The 8th Social Enterprises Conference, Fujen University.(*為通訊作者), Jan. 2017
2017 Kuan-Ju Chen*, 2017, 'Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者), 2017
2016 1. Yen, Meng-Hsien*;Peng, Tzu-Ju Ann;Mike Bourne, 2016.12, 'How rival partners compete on international market based on cooperation?, ' 2016 Speciall Conference of the Strategic Management Society, Strategic Management Society.(*為通訊作者), Dec. 2016
2016 樓永堅*;劉恁宣;蔡佩純, 2016.11, '促銷語意差異對消費者購買意願之影響, ' 第15屆管理新思維國際研討會, 國立台灣科技大學.(*為通訊作者), Nov. 2016
2016 梁煥煒*;侯勝宗;吳思華, 2016.10, '賦名創新 : 新創事業的動態能耐形塑, ' 2016中華民國科技管理年會暨論文研討會論文集, 中華民國科技管理學會.(*為通訊作者), Oct. 2016