研討會論文
年度 論文名稱
2018 Lin, Yeh-Yun*;Wu, Se-Hwa, 2018, 'A new breed of social entrepreneur: Educational entrepreneur, ' 全球中小企業暨創業家年會, International Council for Small Business, ICSB.(*為通訊作者), Jan. 2018
2018 Yan Shan*;Kuan-Ju Chen;Jhih-Syuan Lin, 2018, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2018
2018 Jhih-Syuan Lin;Kuan-Ju Chen*, 2018, 'Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest, ' the Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), 2018
2018 Kuan-Ju Chen*;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(*為通訊作者), 2018
2017 Huang, C. Y.*;Huang J. C., 2017.12, 'From teams’ transactive memory system perspective to examine the relationship between group affect tone and team creativity, ' HRM&PD 2017 Conference Proceeding, GSTF.(*為通訊作者), Dec. 2017
2017 Bei, Lien-Ti*;Li-Keng Cheng;Wei-Chin Hsu;Yu-Shan Athena Chen, 2017.10, 'The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者), Oct. 2017
2017 白佩玉*;Bo-Hsien Tsai, 2017.08, 'Customer Participation in Online Service Contexts: An Empirical Investigation in the Online Travel Booking, ' Innovation and Sustainability in Marketing, American Marketing Association, pp.O-8~O-9.(*為通訊作者), Aug. 2017
2017 白佩玉*;Hsien-Tung Tsai;Jun-Yu Zhong, 2017.08, 'Why Service Employees Engage in Innovation Processes: A Dual Process Model, ' Innovation and Sustainability in Marketing, American Marketing Associaition, pp.O-25~O-26.(*為通訊作者), Aug. 2017
2017 樓永堅*;蔡佩純;曾威智, 2017.08, 'To Gamble Or Not To Gamble: Effect Of Price Discount on Consumer Behavior, ' 2017 International Academic Conference New York, Clute Institute.(*為通訊作者), Aug. 2017
2017 Sungjun (Steven) Park*;Yuri Yoon;Yong J. Hyun, 2017.08, 'Digital Self and Personalized Ads on Social Network Sites, ' American Marketing Association, (AMA).(*為通訊作者), Aug. 2017