Year 2016
Authors Sungjun (Steven) Park
Paper Title Sungjun (Steven) Park*;Yong J. Hyun;C. Page Moreau, 2016.10, 'Does Suspense Spur Or Hamper Consumer Creativity?, ' Advances in Consumer Research, (ACR).(*為通訊作者)
Date of Publication 2016-10-01
ISI Number 423445