Year	2023
Authors	Sungjun (Steven) Park
Paper Title	Hao-Jen (Aaron) Hsu;Sungjun (Steven) Park*, 2023.07, 'Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement, ' 2023 AMA Summer Academic Conference, American Marketing Association (AMA).(*為通訊作者)
Date of Publication	2023-07-01
ISI Number	105364