| Year | 1998 |
|---|---|
| Authors | YUNG-CHIEN LOU |
| Paper Title | 樓永堅, 1998, 'The Impact of Winning an Award and Country of Origin on Product Evaluation-The Moderating Role of Involvement, ' Asia Pacific Advances in Consumer Research, Association for Consumer Reasearch. |
| Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/24912 |
| ISI Number | 143368 |
