研討會論文
年度 論文名稱
2015 Joseph W. Chang*;Yuhuang Zheng;Yung-Chien Lou, 2015.05, 'BRAND CHARACTERISTICS AND EXTENSION FEEDBACK EFFECTS, ' 12th Marketing Dynamic Conference, Tsinghua School of Economics and Management.(*為通訊作者), May. 2015
2015 Rahul Anad;Sungjun (Steven) Park*;Jiho Park, 2015.05, 'A Case Study on SK Happy Narae – the Largest Social Enterprise in South Korea, ' International Symposium on Social Entrepreneurship, National University of Singapore (NUS).(*為通訊作者), May. 2015
2015 Chang, C.C., 2015.05, 'Host country intellectual capital, inter-country distances and international market selection, ' The World Conference on Intellectual Capital for Communities 11th edition, The University Paris-Sud., May. 2015
2015 Chang, C.C.*;Lin, C.Y.Y., 2015, 'Host country intellectual capital, inter-country distances and international market selection, ' Innovative ecosystems, joint intangibles and territories: The World Conference on Intellectual Capital for Communities 11th edition, The European Chair on Intellectual Capital, the University Paris-Sud.(*為通訊作者), Jan. 2015
2015 Yu, M.J.*;Lien, W.C.;Lin, Y.Y., 2015, 'Openness and Technological Innovation: The moderating effect of TMT characteristics, ' Asian Academy of Management 2015 Conference, Chinese University of Hong Kong.(*為通訊作者), Jan. 2015
2015 廖巍庭*;林月雲, 2015, '參賽動機、學習互動、參賽困境與個人能力發展關聯性之研究:以「2014年智慧鐵人創意競賽」為例, ' 台灣科技大學第十四屆管理新思維國際研討會, 台灣科技大學.(*為通訊作者), Jan. 2015
2015 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*為通訊作者), 2015
2015 Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2015