年度 | 2023 |
---|---|
全部作者 | 朴星俊 |
論文名稱 | Hao-Jen (Aaron) Hsu;Sungjun (Steven) Park*, 2023.07, 'Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement, ' 2023 AMA Summer Academic Conference, American Marketing Association (AMA).(*為通訊作者) |
發表日期 | 2023-07-01 |
ISI Number | 105364 |