年度	2011
全部作者	樓永堅
論文名稱	蔡孟君*;Kent B. Monroe;樓永堅;別蓮蒂, 2011.08, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' 2011 AMA Summer Educators'' Conference, American Marketing Association.(*為通訊作者)
發表日期	2011-08-01
ISI Number	341745