研讨会论文
年度 论文名称
2023 Po-Han Wu;Kuan-Ju Chen*, 2023.07, 'Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention, ' Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*为通讯作者), Jul. 2023
2023 Tzu-Yu Chen*;Kuan-Ju Chen, 2023.03, 'How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity., ' International Conference on Tourism Sciences (ICTS2023), ICTS2023 Organizing Committee.(*为通讯作者), Mar. 2023
2022 Cong-Minh Dinh;Sungjun (Steven) Park*, 2022.08, 'Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness, ' 2022 AMA Summer Academic Conference, AMA, pp.571-574.(*为通讯作者), Aug. 2022
2022 Cong-Minh Dinh;Mai Pham;Yen-Yu Chen;Ching-Wei Liao*;Sungjun (Steven) Park, 2022.08, 'AI and IoT: A Meta-analysis of Consumers' Adoption of Emerging Technologies, ' 2022 AMA Summer Academic Conference, AMA, pp.561-564.(*为通讯作者), Aug. 2022
2022 Peng, D.*;Lo, S.M., 2022.07, 'A Multidimensional Model of Digital Transformation Maturity: TOE as Antecedents and Change Management as a Moderator, ' 29th EurOMA Conference, University of Sussex Business School.(*为通讯作者), Jul. 2022
2022 Cong-Minh Dinh;Sungjun (Steven) Park*, 2022.06, 'Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic, ' Digital Marketing & eCommerce Conference, DMEC.(*为通讯作者), Jun. 2022
2022 洪叔民*;Chao, C-L, 2022.05, 'Do Auditors Respond to Media Coverage of New CEOs?, ' 44th Annual Congress of the European Accounting Association, European Accounting Association.(*为通讯作者), May. 2022
2021 Shiau-Ling Guo*, 2021.09, 'The Governance Implications of Geographic Clustering of Outlets for Franchise Relationships, ' Strategic Management Society Annual Conference, Strategic Management Society.(*为通讯作者), Sep. 2021
2021 Li Kai (Michael) Tseng;Sungjun (Steven) Park*, 2021.08, 'Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design, ' 2021 AMA Summer Academic Conference, American Marketing Association (AMA).(*为通讯作者), Aug. 2021
2021 Huang, J. C.*;Wu, T. Y., 2021.07, 'The effects of team need for cognition and team mindfulness on transactive memory system development, ' International Congress of Psychology, International Union of Psychological Science.(*为通讯作者), Jul. 2021