Conference Paper
Year Paper Title
2020 Lee, Crystal T.*;Cacelert Wei-Hao Yang;Yung-Cheng Shen;Lien-Ti Bei, 2020.08, 'AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers, ' 2020 AMA Summer Academic Conference, AMA.(*為通訊作者), Aug. 2020
2020 ChunTing (David) Tung;Kang-Feng (Geobert) Yan;Sungjun (Steven) Park*, 2020.08, 'The Shift from Human Service Providers to AI Service Robots: An Empirical Analysis of Usability in Healthcare Industry, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Aug. 2020
2020 Kuo-Ching Mei*;Sehwa Wu, 2020.07, 'Routine as dynamic innovation capability, ' 36th EGOS Colloquium Conference, European Group for Oraganizational Studies.(*為通訊作者), Jul. 2020
2020 Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.05, 'Examining consumers’ processing of brand personification strategies through the lens of anthropomorphism, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), May. 2020
2019 Chao, C.*;Horng, S., 2019.12, 'CEO Succession, Audit Pricing, and Firm Value: The Role of Supply Chain Knowledge, ' The 10th TJAR Conference, The Japanese Accounting Review.(*為通訊作者), Dec. 2019
2019 吳思華*;林月雲, 2019.11, '教育創新生態系統, ' 2019第十屆教育創新國際學術研討會, 清華大學竹師教育學院.(*為通訊作者), Nov. 2019
2019 Liu, D.*;Lin, C.Y.Y., 2019.11, 'The Mediation Effect of Brand on Relationship between Secondary Stakeholder and Corporate Performance: An Empirical Study in China, ' 50th Annual Conference of the Decision Sciences Institute, Decision Sciences Institute.(*為通訊作者), Nov. 2019
2019 林月雲*;吳思華, 2019.11, '教育創新生態系統, ' 1019第十屆教育創新國際學術研討會, 清華大學竹師教育學院.(*為通訊作者), Nov. 2019
2019 Cyril Um;Shiau-Ling Guo;Fabrice Lumineau;Wei Shi, 2019.10, 'The Effect of Perceived Incongruence on Contract Design: Evidence from Debt Contract, ' Strategic Management Society Annual Conference, Strategic Management Society., Oct. 2019
2019 樓永堅*;曾威智, 2019.10, 'Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation, ' ACR 2019, Association for Consumer Research.(*為通訊作者), Oct. 2019