Year | 106 |
---|---|
Project Category | MOST Projects |
Project Title | 人性化品牌:探究消費者心理傾向對於擬人觀機制行使與品牌評估之影響 |
Participator | 陳冠儒 |
Job Title | Principal Investigator |
Period | 2017.08 ~ 2018.07 |
Unit | 國科會 |
Login NCCU Department of Business Administration, National ChengChi University
Year | 106 |
---|---|
Project Category | MOST Projects |
Project Title | 人性化品牌:探究消費者心理傾向對於擬人觀機制行使與品牌評估之影響 |
Participator | 陳冠儒 |
Job Title | Principal Investigator |
Period | 2017.08 ~ 2018.07 |
Unit | 國科會 |