Year	91
Project Category	MOST Projects
Project Title	品牌策略之決定因素與成效影響因素--企業品牌傘策略、企業品牌策略與產品品牌策略之比較(1/2)
Participator	BEI LIEN-TI
Job Title	Principal Investigator
Period	2002.08 ~ 2003.07
Unit	National Science and Technology Council