| Year | 2020 |
|---|---|
| Authors | Kuan-Ju Chen |
| Paper Title | Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.07, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising, Vol.39, No.5, pp.590-610.(SSCI)(*為通訊作者) |
| Vol.No | 425678 |
| Date of Publication | 2020-07-01 |
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