Year 2015
Authors Kuan-Ju Chen
Paper Title Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan, 2015, 'The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation, ' Journal of Consumer Behaviour, Vol.14, No.3, pp.208-218.(SSCI)(*為通訊作者)
Vol.No 422999