Journal Paper
Year Paper Title
1995 洪順慶, 1995.04, '中小企業市場導向作為之探討, '., vol. 118976, Apr. 1995
1995 許士軍, 1995.02, '掌握競爭優勢的策略思考, '., vol. 120662, Feb. 1995
1995 于卓民, 1995, '織出一片天:致力於研發與技術的東榮纖維, '., vol. 119313, Jan. 1995
1995 于卓民, 1995, 'Firm Characteristics and Importing from Psychologically Distant Markets:The Case of Taiwanese Firms Importing from Europe, '., vol. 119295, Jan. 1995
1995 于卓民, 1995, 'The Determinants of Bilateral Trade Among Asia-Pacific Countries, '., vol. 119293, Jan. 1995
1995 洪順慶, 1995, '堅持創新、品質、服務的羅莎食品, '., vol. 118966, Jan. 1995
1995 洪順慶, 1995, '企業促銷行為與政府規範, '., vol. 118967, Jan. 1995
1995 吳思華, 1995, '兩岸三地管理教育交流與合作具體作法芻議, ' 中華管理學術通訊, No.5, pp.13-14., vol. 404731, Jan. 1995
1995 Lien-Ti Bei;Eithel M. Simpson, 1995, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research, Vol.12, pp.257-261.(SSCI), vol. 163364, 1995
1994 洪順慶;王又鵬, 1994.07, '價格促銷策略對消費者再購行為影響之研究, '., vol. 118975, Jul. 1994