| Year | 2011 |
|---|---|
| Authors | LIEN-TI BEI |
| Paper Title | Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者) |
| Vol.No | 361743 |
| Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/70902 |
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