Year	2011
Authors	LIEN-TI BEI
Paper Title	Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者)
Vol.No	310811
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/64914