Year 2021
Authors LEI-YU WU
Paper Title Lin, C.W.;Cheng, L.K.*;Wu, L.Y., 2021.01, 'Roles of Strategic Orientations in Radical Product Innovation, ' Marketing Intelligence and Planning, Vol.39, No.1, pp.33-47.(SSCI)(*為通訊作者)
Vol.No 426911
Date of Publication 2021-01-01