Year | 2021 |
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Authors | Kuan-Ju Chen |
Paper Title | Kuan-Ju Chen*;Jhih-Syuan Lin, 2021.09, 'Revisiting the effects of anthropomorphism on brand relationship outcomes: The moderating role of psychological disposition, ' European Journal of Marketing, Vol.55, No.8, pp.2174-2200.(*為通訊作者) |
Vol.No | 430516 |
Date of Publication | 2021-09-01 |