Year 2021
Authors Kuan-Ju Chen
Paper Title Kuan-Ju Chen*;Jhih-Syuan Lin, 2021.09, 'Revisiting the effects of anthropomorphism on brand relationship outcomes: The moderating role of psychological disposition, ' European Journal of Marketing, Vol.55, No.8, pp.2174-2200.(*為通訊作者)
Vol.No 430516
Date of Publication 2021-09-01