Year | 2018 |
---|---|
Authors | Kuan-Ju Chen |
Paper Title | Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2018, 'Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations, ' Online Information Review, Vol.42, No.4, pp.438-450.(SSCI)(*為通訊作者) |
Vol.No | 422993 |