Translation missing: en.personal_journal.year | 2019 |
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Translation missing: en.personal_journal.authors | LIEN-TI BEI |
Translation missing: en.personal_journal.paper_title | Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions, ' Journal of Brand Management, Vol.26, No.4, pp.349–364.(SSCI)(*為通訊作者) |
Translation missing: en.personal_journal.vol_no | 423684 |