Year	2011
Authors	LIEN-TI BEI
Paper Title	Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者)
Vol.No	310055
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/64232