Year	1994
Authors	SHUN-CHING HORNG
Paper Title	洪順慶, 1994.01, '消費品類型，創新類型與新產品行銷策略關係之研究, ' 管理評論, Vol.13, No.1, pp.57-77.
Vol.No	A10461
Date of Publication	1994-01-01