Year	1999
Authors	SHUN-CHING HORNG
Paper Title	洪順慶;陳振燧, 1999, '消費品品牌權益衡量表之建構─顧客基礎觀點, ' 中山管理評論, Vol.7, No.4, pp.1175-1199.
Vol.No	153901
Date of Publication	1999-01-01