Conference Paper
Year Paper Title
2019 樓永堅*;蔡佩純, 2019.08, 'TO GAMBLE OR NOT TO GAMBLE: HOW THE DISCLOSURE OF THE WINNING ODDS MODERATES THE GAMBLED PRICE DISCOUNT ON CONSUMERS’ INTERNAL REFERENCE PRICE, ' 2019 AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者), Aug. 2019
2019 江旭新*;韓志翔, 2019.07, 'The Multilevel Effect of Ethical Leadership on Brand Citizenship Behavior: The Moderated Mediation of Brand Commitment and Person-brand Fit, '.(*為通訊作者), Jul. 2019
2019 Bei, Lien-Ti*;Li-Keng Cheng, 2019.07, 'Effects of Egoism on Service Failure Recovery, ' AMA CBSIG 2019 Conference, American Marketing Association.(*為通訊作者), Jul. 2019
2019 Joseph W. Chang*;Kai-Yu Wang;Yung-Chien Lou, 2019.05, 'Variability of Brands: Perspectives of Perceived Entitativity, ' 2019 AMS Annual Conference, Academy of Marketing Science.(*為通訊作者), May. 2019
2019 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), May. 2019
2019 Lin, C. Y.Y.*;Wu, S.H., 2019, 'Educational entrepreneurs: The making of educational innovation ecosystem, ' 2019第9屆教育政策與行政前瞻研討會, 國立暨南大學.(*為通訊作者), Jan. 2019
2019 Lin, C. Y.Y.*;Wu, S.H., 2019, 'Educational entrepreneurs engaging in social innovation, ' Asia Academy of Management Association, AAOM.(*為通訊作者), Jan. 2019
2019 劉丹*;林月雲, 2019, '市場導向型組織文化對企業競爭績效的影響：投資者關係的中介效果, ' Taiwan Academy of Management Association, TAOM.(*為通訊作者), Jan. 2019
2019 Liu, E.*;Lin, C.Y.Y., 2019, 'The Influence of CSR Secondary Stakeholders on Corporate Competitive Performance: An Empirical Study in China, ' AOM Specialized Conference, AOM.(*為通訊作者), Jan. 2019
2019 Lin, C.Y.Y.*;Tyan, J., 2019, 'The relationship between Social Progress Index and GDP: The mediating role of national intellectual capital, ' AOM Specialized Conference, AOM.(*為通訊作者), Jan. 2019