Conference Paper
Year Paper Title
2023 Yu Heng Lawrence Chiang;Chia-Yang Chang;Sungjun (Steven) Park*, 2023.07, 'The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: An Abstract, ' The 24th AMS World Marketing Congress, Academy of Marketing Science (AMS).(*為通訊作者), Jul. 2023
2023 Hao-Jen (Aaron) Hsu;Sungjun (Steven) Park*, 2023.07, 'Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement, ' 2023 AMA Summer Academic Conference, American Marketing Association (AMA).(*為通訊作者), Jul. 2023
2023 Po-Han Wu;Kuan-Ju Chen*, 2023.07, 'Telling a good story from a bad company: Examining the effects of narrative richness and moral imagination on consumer emotions, attitude, and behavioral intention, ' Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2023
2023 Fu, Jyun-Ying*;Danchi Tan;Weichieh Su, 2023.07, 'How Does Outward FDI Account for Innovation Performance? The Mediation Role of Knowledge Search, ' Academy of International Business Annual Meeting, Academy of International Business.(*為通訊作者), Jul. 2023
2023 Chao, C-L;洪叔民*;Yu, Yi-Fu;Chang, Yuan-Yao, 2023.06, 'CEO Turnover and Firm Innovation: The Role of Supply Chain Knowledge, ' DRUID23, Copenhagen Business School.(*為通訊作者), Jun. 2023
2023 Tzu-Yu Chen*;Kuan-Ju Chen, 2023.03, 'How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity, ' International Conference on Tourism Sciences (ICTS2023), Kanazawa University.(*為通訊作者), Mar. 2023
2023 Tzu-Yu Chen*;Kuan-Ju Chen, 2023.03, 'How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity., ' International Conference on Tourism Sciences (ICTS2023), ICTS2023 Organizing Committee.(*為通訊作者), Mar. 2023
2023 Sallatu, M.A.*;Huang, K.F., 2023.03, 'The Substitute Moderating Role of Reputation on Firm Survivability: The Resource-Based View Perspective, '.(*為通訊作者), Mar. 2023
2023 Tsalits, A.H.*;Huang, K.F., 2023.03, 'Investigating the interplay between international experience and firm signals in export: integrating the RBV with the signaling theory, ' 2023 Academy of International Business (AIB) Conference, Academy of International Business.(SSCI)(*為通訊作者), Mar. 2023
2023 Chen, Y.A*;Huang, K.F., 2023.03, 'Exploring the Impact of Digital Technology Resources on SME Internationalization- the Moderating Role of Cultural Distance, ' 2023 Academy of International Business (AIB) Conference, Academy of International Business.(SSCI)(*為通訊作者), Mar. 2023