Conference Paper
Year Paper Title
2012 Kuan-Ju Chen*, 2012, 'Evaluation of the theory of planned behavior, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), 2012
2012 Tsaih, Rua-Huan*;James Quo-Ping Lin;Tzu-Shian Han;Yi-Ting Chao;Hui-Chun Chan, 2012, 'ICT-enabled service innovations of the National Palace Museum and their Design, ' ACEI2012, 12th International Conference on Cultural Economics.(SSCI)(*為通訊作者), 2012
2012 Lin, Cheng-Yi*;Tzu-Shian Han;Yi-Ting Chao;Hui-Chun Chan, 2012, 'The emerging challenge of creative economy and creative clusters in Taipei urban region: Areflection on creative city tryheo, ' ACEI2012, 12th International Conference on Cultural Economics.(SSCI)(*為通訊作者), 2012
2012 韓志翔*;Rua-Huan Tsaih;James Quo-Ping Lin;Woodies Wu;Hui-Chun Chan, 2012, 'Video-based Internet platform of cultural exhibitions and its effects: the case of the Naional Palace Museum in Taipei, ' AECI 2012, 12th International Conference on Cultural Economics.(SSCI)(*為通訊作者), 2012
2012 Chang, Aihwa*;Hsu-shin Chang;Tzu-Shian Han, 2012, 'The multilevel relationship between corporate branding and brand equity: the mediating role of brand citizenship behavior, ' 2012 Global Marketing Conference at Seoul.(SSCI)(*為通訊作者), 2012
2011 洪叔民;Lee, Y-Y;Wu, C-L, 2011.12, 'Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community, ' Proceedings of the 7th International Conference on Advanced Information Management and Service, IEEE.(IEEE), Dec. 2011
2011 羅明琇*, 2011.12, '客戶服務策略之探討 -- 大聯大集團 (WPG Holdings) 案例, ' 第十七屆服務業管理研討會, 國立政治大學企業管理學系.(*為通訊作者), Dec. 2011
2011 Li, S.*;Huang, K.F.;Wu, L.;Chang, C, 2011.11, 'The Antecedents of Own Brand Marketing by Contractual Manufacturers and the Moderating Effects of Power on the Internalization Decision, ' Strategic Management Society’s (SMS) 31th Annual International Conference, Strategic Management Society (SMS).(SSCI)(*為通訊作者), Nov. 2011
2011 2. Huang, J. C.*;Huang C. Y.;Chen W. C., 2011.11, 'The Impact of Team Regulatory Focus on Performance and Innovation: A Multilevel Study in Taiwan, ' The 4th International HR Conference.(*為通訊作者), Nov. 2011
2011 Lin, C.Y.Y.;Edvinsson, L., 2011.11, 'National Intellectual Capital in Israel, ' the 4th Knowledge Cities World Summit., Nov. 2011