Conference Paper
Year Paper Title
2013 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013
2013 Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*為通訊作者), 2013
2013 Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), 2013
2012 白佩玉*, 2012.12, '小林髮廊─服務創新機制之個案研究, ' 第十八屆服務業管理研討會個案集, pp.44-66.(*為通訊作者), Dec. 2012
2012 羅明琇*, 2012.12, '科技世代的綠色承諾 – 華碩電腦案例, ' 第十八屆服務業管理研討會, 國立政治大學企業管理學系.(*為通訊作者), Dec. 2012
2012 Huang, K.F.*;Liang, C.C.;Wu, P.H.;Lin, W.T., 2012.12, 'Technology Capability, Market Power, and Sustainable Competitive Advantage: An Empirical Study in Taiwan, ' Strategic Management Society’s (SMS) 2012 Special Conference on Competing and Cooperating in and for China, Strategic Management Society (SMS).(SSCI)(*為通訊作者), Dec. 2012
2012 Huang, J. C.*;Huang, C. Y., 2012.12, 'Team goal orientation composition, team efficacy and team performance: The separate roles of team leader and members, ' The 8th Asia Academy of Management Conference.(*為通訊作者), Dec. 2012
2012 韓志翔*;黃麗蓉;鍾鳳瑜, 2012.10, '公司品牌管理與品牌公民行為之關係研究-已品牌導向的人力資源管理予以員工為基礎的品牌權益為中介變數(封面), ' 2012第六屆海峽兩岸企業管理的學術研討會.(*為通訊作者), Oct. 2012
2012 韓志翔*;陳嘉純;鍾鳳瑜, 2012.10, '員工對員工協助方案的知曉以及滿意程度與以員工為本的品牌權益之關聯性研究：以知覺組織支持為中界變數, ' 2012第六屆海峽兩岸企業管理的學術研討會.(*為通訊作者), Oct. 2012