Conference Paper
Year Paper Title
2013 Yeh, Bi-Ling;Wu, Se-Hwa, 2013, 'From abandoned resources to reborn of culture assets: The governance of value creation in culture ecology, '., Jan. 2013
2013 Kuan-Ju Chen*, 2013, 'The role of cultural identity in self-expressive identification on social media, ' the Southeastern Chinese Young Scholar Research Symposium, Southeastern Chinese Scholar Association.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Soobin Bae;Stephen Morgan;Stephanie Stevens;Jung Min Hahm;Leonard N. Reid, 2013, 'A content analysis of replications in consumer behavior journals, 1992-2011, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013
2013 Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*為通訊作者), 2013
2013 Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), 2013
2012 白佩玉*, 2012.12, '小林髮廊─服務創新機制之個案研究, ' 第十八屆服務業管理研討會個案集, pp.44-66.(*為通訊作者), Dec. 2012
2012 羅明琇*, 2012.12, '科技世代的綠色承諾 – 華碩電腦案例, ' 第十八屆服務業管理研討會, 國立政治大學企業管理學系.(*為通訊作者), Dec. 2012
2012 Huang, K.F.*;Liang, C.C.;Wu, P.H.;Lin, W.T., 2012.12, 'Technology Capability, Market Power, and Sustainable Competitive Advantage: An Empirical Study in Taiwan, ' Strategic Management Society’s (SMS) 2012 Special Conference on Competing and Cooperating in and for China, Strategic Management Society (SMS).(SSCI)(*為通訊作者), Dec. 2012