Conference Paper
Year Paper Title
2025 Kuan-Ju Chen*;Jhih-Syuan (Elaine) Lin;Chia-Chi (Maggie) Lee, 2025.07, 'Developing the trans-parasocial relations scale for measuring engagement with influencer marketing, ' 2025 AMS World Marketing Congress, Academy of Marketing Science.(*為通訊作者), Jul. 2025
2025 Yi-Ting Chu*;Kuan-Ju Chen, 2025.07, 'Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 RONG, Yang;HSU, Yu-Wei*;CHOU, Eileen, 2025.07, 'Empowered Employees Strategically Use More Supportive Voice than Challenge the Status Quo, ' Academy of Management Annual Meeting Proceedings 2025, Academy of Management.(SSCI)(*為通訊作者), Jul. 2025
2025 Pham, T.P.*;Lo, S.M., 2025.06, 'Exploring resilience capability as a mediator between sustainable practices and performance in supply chain management, ' EurOMA 2025, Università degli Studi di Padova, Italy.(*為通訊作者), Jun. 2025
2025 Huang, J. C.*;Pan, P. B. Y.;Kuan H. N., 2025.06, 'How Goal Orientation Relates to Job Crafting through Strengths Use and Defect Correction Behavior, ' 2025 European Academy of Management Conference, European Academy of Management.(*為通訊作者), Jun. 2025
2025 Wu, T. Y.*;Huang J. C., 2025.06, 'What Influences Whether You Show Vulnerability? Exploring the Antecedents and Consequences of Perceived Benefits and Costs of Showing Vulnerability, ' 2025 European Academy of Management Conference, European Academy of Management.(*為通訊作者), Jun. 2025
2025 Chao, C-L*;洪叔民, 2025.05, 'Does the Disclosure of Supplier Finance Program Obligations Matter for Financial Reporting Quality?, ' EAA Congress 2025, European Accounting Association.(SCOPUS)(*為通訊作者), May. 2025
2025 Kai-Yi Young*;Shintaro Okazaki;Jörg Henseler, 2025.02, 'The ineffectiveness of threat in green CSR communication among luxury cruise travelers: Insights from theory of hedonic moral hypocrisy, ' 2025 American Marketing Association (AMA) Winter Academic Conference, American Marketing Association (AMA).(*為通訊作者), Feb. 2025
2024 Daniel Korn;Jon-Michael Beasley; Kara Schatz;Pei-Yu Hou; Alexander Tropsha;Rada Chirkova, 2024.12, 'FPP-Hunter: Expert-Guided Discovery Of Functional Path Patterns, ' 2024 IEEE International Conference on Big Data (BigData), IEEE, pp.4023-4032.(IEEE), Dec. 2024
2024 Chu-Yen Pai*;Kai-Yi Young;Luke Ingalls Liska;Debra Laverie, 2024.11, 'Beyond the surface: Tackling food waste with background stories of ugly produce, ' Society for Marketing Advances (SMA) 2024, Society for Marketing Advances (SMA).(*為通訊作者), Nov. 2024