Conference Paper
Year Paper Title
2024 Wu T. Y.*;Huang J. C., 2024.06, 'The relationship between work-family practices, perceived organizational support, employees attributions and job attitudes, ' 2024 Asia Academy of Management Conference, Asia Academy of Management.(*為通訊作者), Jun. 2024
2024 Lee, A. Y. P.*;Chiu, C. Y.;Huang, J. C., 2024.06, 'By All Means Necessary? Investigating the Relationship between Leader’s Occupational Calling and Follower’s Emotion Exhaustion, ' 2024 European Academy of Management Conference, European Academy of Management.(*為通訊作者), Jun. 2024
2024 Hsieh, Kai-Yu*, 2024.05, 'Early performance of risky new businesses and continued resource support from the corporate parent, ' Society for the Advancement of Management Studies JMS Workshop, 横浜国立大学.(*為通訊作者), May. 2024
2024 白佩玉*;Chiaodeng Fei;Tzuyu Chen, 2024.04, 'Understanding consumers’ reactance of technology-enabled personalization: Perspectives on stress and fatigue., ' Proceedings of the 29th UK Academy for Information Systems, The UK Academy for Information Systems, pp.534-550.(*為通訊作者), Apr. 2024
2024 Joseph C. Chang;樓永堅, 2024.02, 'Brand Diversity and Similarity Effects on Brand Perceptions, ' 2024 AMA Winter Academic Conference, American Marketing Conference., Feb. 2024
2024 Cong-Minh Dinh;Yen-Yu Chen;Mai Pham Xuan Ban;Ching-Wei Liao;Sungjun (Steven) Park*, 2024.02, 'Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT), ' American Marketing Association (AMA), American Marketing Association (AMA), pp.in-press.(*為通訊作者), Feb. 2024
2024 Xiao Wei;Yi Shin Liang;Sungjun (Steven) Park*, 2024.02, 'Embracing Green: Luxury Brands’ Advertising for Electric Vehicles, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Feb. 2024
2024 Chia-chi (Maggie) Lee;Sungjun (Steven) Park*, 2024, 'Virtual Influencers: Does Self-Image Congruence with Consumers Matter?, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), 2024
2023 Meng-Hsien Yen;Tzu-Ju Ann Peng;Shiau-Ling Guo, 2023.09, 'Seeing Far and Balancing Well in Coopetition: The Biotechnology Firms in Taiwan, ' Strategic Management Society Annual Conference, Strategic Management Society., Sep. 2023
2023 Hsu, R. S.*;Gao, J.*, 2023.08, 'From under-institutionalized to self-guided liminality: The role of situational meaning-making, ' Proceedings of the Eighty-second Annual Meeting of the Academy of Management, Academy of Management.(*為通訊作者), Aug. 2023