Conference Paper
Year Paper Title
2015 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*為通訊作者), 2015
2015 Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2015
2014 羅明琇*, 2014.12, '從顧客經營觀點談賣場轉型：百腦匯 (Buynow), ' 第二十屆服務業管理研討會, 國立政治大學企業管理學系.(*為通訊作者), Dec. 2014
2014 Gong, T.J.*;Chen, P.Y.;Yu, C.M.J.;Huang, K.F., 2014.12, 'Exploring the Slack-Performance Relationship in China: Strategic Similarity Perspective, ' Strategic Management Society’s (SMS) Special Conference on ‘Strategic Management in the Asian Century – Dealing with Dynamism, Diversity and Development’, Strategic Management Society.(SSCI)(*為通訊作者), Dec. 2014
2014 Wang, Y.D.*;Lin, C.Y.Y., 2014.12, 'From Doom to Boom: Green and Social innovation, ' ISPIM Asia-Pacific Innovation Forum, Singapore Management University.(*為通訊作者), Dec. 2014
2014 Yang, Wei-Hao*;Chen, Yu-Shan Athena;Bei, Lien-Ti, 2014.10, 'Can the ease of information retrieval change aesthetics judgments principle?, ' the 15th Asia Pacific Industrial Engineering and Management Systems Conference, APIEMS.(*為通訊作者), Oct. 2014
2014 Lee, Crystal T.*;Shen, Yung-Cheng;Bei, Lien-Ti;Yang, Wei-Hao, 2014.10, 'Anthropomorphize Therefore I Am: A Metaphorical Explanation to the Reflectional Functions of Product Anthropomorphism, ' Association for Consumer Research Conference, Association for Consumer Research (ACR).(*為通訊作者), Oct. 2014
2014 Yen, Meng-Hsien*;Tzu-Ju Ann Peng, 2014.09, 'Cooperation-based competition: Resource and Market, ' 2014 Annual International Conference of the Strategic Management Society, Strategic Management Society.(*為通訊作者), Sep. 2014